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FEATURE ARTICLE Subject: Jan2001 ECMgt.com:
Year 2001 E-Commerce Predictions |
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Seven Top
E-Business Forces in 2001 Summit Strategies, Inc., a research firm that provides technology companies with insight on emerging markets, technologies and strategies, recently announced the publication of The Summit Seven, an annual report of the top forces poised to reshape the e-business landscape. The Summit Seven helps inform and advise the technology industry of the critical business issues that will impact their businesses and market. The trends and imperatives that predict will be most important for the year 2001 are: Internet Infrastructure: The second-generation Internet will take shape, as engineers begin overhauling the original with new generations of infrastructure hardware and software for high performance, capacity on demand, and ironclad guarantees. Application Service Providers (ASPs): Each needs to develop a unique value proposition to attract "early majority" customers-and to survive the shakeout. They will be forced to target more specialized markets; develop more effective and efficient channels, improve scalability; and focus on their own core competencies, while partnering for everything else. Virtual Workplaces: Standalone portals, hosted applications, and marketplaces will be eclipsed by virtual workplaces: environments that integrate hosted applications, internal and industry content and complementary services that are tailored to the needs of the individual. Wireless: Wireless carriers will finally recognize that business-rather than consumer-applications will drive the North American wireless Internet adoption, which will dramatically alter the way they approach the market. Extended Enterprise: The extended enterprise entails seamless integration of a company's B2B processes with those of its suppliers, partners and customers. It is a concept so simple, yet so significant that it will bring about cataclysmic change in the way companies operate. XML Standards: They're coming. And they'll pave the way for a new era of integration and collaboration for businesses, tying together everything from enterprise-based and hosted applications to online marketplaces to content portals. E-Marketplaces: E-marketplaces will be forced to add enterprise functionality to their offerings to gain and retain customers as well as reduce costs. The right mix of integrated applications can mean the difference between standing on your own two feet and falling to your knees. Beyond our Summit Seven list are our Future Watch issues-ideas that could become inflection points, but over a somewhat longer period of time: B2Me:
Technology Gets Up Close and Personal "Insight
Economy" Redistributing
Network Intelligence Summit Strategies believes that each of these issues could create important new market opportunities and competitive threats during the next two to three years. Each of the imperatives could become a true inflection point, creating new market opportunities and changing the terms of industry competition. And the ability to use the Internet to provide solutions to pressing business problems will be the key criterion for success. The companies that will survive are those that approach change as a competitive opportunity, rather than a threat to their business. ....
David Roddy Terrie Stickel Mark Hoffman
VerticalNet Solutions
Inc. Despite the ups and downs of the e-commerce roller - coaster, one fact is crystal clear: the new economy is being built on a foundation of software. A variety of authors have detailed the dramatic positive economic impacts of the laws of Moore and Metcalfe. Still others point to the substantial consequences of the high-bandwidth, low-cost, ubiquitous telecommunications network. But we sometimes forget that it is software applications that enable companies to significantly change the way they do business. In a very real sense, software is the glue that links the hardware, the new economy, and the bottom line. Many observers believe that "collaborative commerce" applications are rapidly becoming the next chapter of the software story. These techniques offer companies a wide array of opportunities for decreasing costs and increasing revenue by changing the landscape of economic relationships among companies. In short, collaborative commerce allows for complete economic cooperation among a company, its suppliers, distributors, customers, and partners. The mindset changes from one of competition or indifference to one of cooperation and partnership. According to Don Tapscott's recent book, Digital Capital, hundreds of companies are now working to implement this new model that he refers to as "business webs". Carried to its logical outcome, the evolution to web-based collaborative commerce ultimately enables a dynamic virtual enterprise. And the benefits are real: According to eCompany Now, Office Depot attributes its online success to the relationships with its suppliers, which in 1999 alone freed up some $600 million in inventory costs for the firm. Customers benefit too. Fed Ex collaborates with its customers so that they can check the status of their shipments online. Large and small enterprises are attracted to this model as a means to go beyond traditional supply chain models and to integrate knowledge sharing among those in the web. This allows all participants to better leverage the Internet to increase profitability. In fact, industry analyst Gartner Group believes that web-enabled collaborative commerce applications will become the one of the most important software contributions of the next decade. One reason is that the new collaborative commerce model offers a value proposition far in excess of earlier approaches by delivering significant and tangible benefits. Analysts list a variety of factors that are expected to lead to a rapid proliferation of collaborative commerce software:
Technology researcher company Forrester further explains: "benefits that participants in collaborative commerce can expect include the elimination of process inefficiencies, reduction in inventories, and the optimization of production capacity." Two years ago, analysts believed that a new 'business model' was to the key to success on the Internet. Now it is clear that effective use of the hardware and technology inventions of the last thirty years will require innovative and flexible software to help companies build their positions in the new economy. As the software revolution unfolds in the coming years, companies will become better able to truly re-engineer both internal and external transaction processes via new collaborative commerce techniques. And the gains will multiply as visible and measurable returns generate still further implementation of software-enabled e-commerce. For further information, please visit the white paper section of www.verticalnetsolutions.com.
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