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- Customer Centric Corporate Restructuring by Mitchell Levy
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Customer Centric Corporate Restructuring
http://ecnow.com/top10trends2000.htm
ECMgt.com brought to you by ECnow.com
Your Link to Worldwide E-Commerce Developments
April 1, 2000 *3,500 subscribers* Volume 2, Issue 4
ECMgt.com Online: http://ECMgt.com
View this Issue: http://ecmgt.com/Apr2000
Print this Issue: http://ecmgt.com/Apr2000/full.issue.for.printing.htm
E-MARKETING
ToC
- E-mail Marketing A $4.8bil Industry By 2004
- E-Commerce Marketing Needs Specificity
- Spam Strikes Back
- Marketers Try Infecting the Internet
- BlueLight.com Signs on 1 million customers
- CompUSA Closes Cozone.com
- Hooked on Net Shopping
- Shopping for Big Brother
- Best E-Tailers? It's a Mystery
----
E-mail Marketing
A $4.8bil Industry By 2004
A growing realization that e-mail is an effective
way for e-commerce outfits to hold on to customer and find new ones will balloon
the e-mail marketing industry to $4.8 billion by 2004, according to a new study
by Forrester Research Inc.
E-Commerce
Marketing Needs Specificity
Businesses hoping to snare big bucks in e-commerce
must realize that consumer shopping habits for basic products have evolved to
a level that requires more specific, fine-tuned marketing strategies to get and
keep customers, an ActivMediaResearch study has found.
Spam
Strikes Back
Do marketers have the right to send you spam? One Washington
state judge has effectively said yes -- and has sparked an instant debate about
the constitutionality of laws that limit the use of spam.
- E-Commerce Times
- http://www.ecommercetimes.com/news/articles2000/000317-2.shtml
Marketers
Try Infecting the Internet
Last December, a customer browsing the virtual
racks of the on-line beauty retailer Eve.com unearthed an unpublicized makeup
brush sale. The customer posted a link to the site in an on-line discussion group.
People who followed the link from the discussion site Deja.com bought more than
3,000 brush sets over a five-day period, the company said.
BlueLight.com
Signs on 1 million Customers
In just six weeks, Kmart has signed up 1
million customers to its free Internet service, making it the fastest-growing
Internet service provider on the market.
CompUSA
Closes Cozone.com
Site folds due to slow sales; retailer hopes to bank
on name recognition with CompUSA.com.
Hooked
on Net Shopping
A new study predicts a growing appetite for on-line purchases,
and urges companies to do more than satisfy customers.
- The Industry Standard
- http://www.thestandard.com/article/display/0%2C1151%2C12799%2C00.html
Shopping
for Big Brother
Ever hanker to buy Puck's bike or Ruthie's tank top? A
German version of The Real World will let viewers go to the Web site tie-in --
and order the clothes, furniture, and products they see on the TV show.
Best
E-Tailers? It's a Mystery
Because customer satisfaction is becoming one
of the key ingredients to the success of an on-line business, more and more companies
are relying on an old trick: mystery shoppers.
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