| - Stunts
That Work
- Compaq lands Blue
Cross Blue Shield deal
- Purchase
of middleware developer extends Palm's reach into enterprise
- Autonomy
Signs Up Telecom Suitors for CRM
- Boring
Old B2B Steals E-Tail's Thunder
- Pivotal
CRM Advances on European Front
- Cisco
Stakes Claim In Lucrative Market
- Will
New Banner Ad Formats Benefit Branders More Than Direct Marketers?
- B2C
Spending Dropped Sharply In January
- Linksys
Named Best Vendor by the E-Commerce Channel
- GM
revs up online vehicle sales program
- EMC,
at CeBit, is bullish about growth
- The
Race To Bring Geography To The Borderless Web
- Taking
the Pain Out of Partnerships
- Local
Phone Giants Fight To Stay Whole
- Novell
needs to reach Microsoft-minded executives
- Poor
Online Service Costs Retailers Offline Sales
- Digital
Marketing Hits the Mainstream
- High-speed
mobile wireless takes three giant steps
- UK
Firm Trials Text Message Advertising
- P&G
Walks Fine Line
Stunts
That Work
How to make your offline marketing tactics innovative and effectiveóand
provide more than a one-time boost Compaq
lands Blue Cross Blue Shield deal
Compaq Global Services, the computer
maker's services arm, is set to announce Monday a five-year, multimillion dollar
technology services contract with Blue Cross Blue Shield of Michigan, winning
the deal over rivals IBM Global Services, Electronic Data Systems and others.
Purchase
of middleware developer extends Palm's reach into enterprise
Palm acquired
mobile middleware developer Extended Systems for $264 million in a deal that will
give handheld device maker the ability to integrate mobile devices with back-office
systems. Autonomy
Signs Up Telecom Suitors for CRM
Continuing its run of attracting telecom
companies to its product offerings, Autonomy has added Nortel, Telecom Italia
and MCI Worldcom to its roster of customers... Boring
Old B2B Steals E-Tail's Thunder
So it turns out that amid all the teeth-gnashing
about the future of e-commerce, business-to-business (B2B) online sales were cooking
right along. Pivotal
CRM Advances on European Front
Demand chain software maker Pivotal Corporation
has announced one of its first European victories: Belgacom France has selected
Pivotal's CRM software to synchronize its marketing, sales and customer service
activities over the Internet... Cisco
Stakes Claim In Lucrative Market
The first major test for Cisco System
Inc.'s Long-Reach Ethernet networking products will be high speed Internet access
for guests of the giant Starwood Hotels and Resorts Inc Will
New Banner Ad Formats Benefit Branders More Than Direct Marketers?
When
the Internet Advertising Bureau recently announced it was establishing standards
for seven new banner ad formats, brand marketers thought their ship had come in.
B2C
Spending Dropped Sharply In January
Consumer online spending in the US
decreased by about 50 percent in January, dropping to USD3 billion from Decemberís
figure of USD6.1 billion. Linksys
Named Best Vendor by the E-Commerce Channel
Linksys(R), a leading provider
of broadband, wireless and networking hardware for the Home, Small Office/Home
Office (SOHO), and Small/Medium Business (SMB) corporate environments, was awarded
'Best Vendor' at e-tailVision(TM), produced by Vision Events GM
revs up online vehicle sales program
In order to test a new online sales
model for its vehicles, General Motors has unveiled plans to launch an ambitious
pilot program May 1 in the nation's capital. EMC,
at CeBit, is bullish about growth
Mike Ruettgers, executive chairman of
the data storage giant, told show attendees that EMC expects to see revenues of
$12 billion this year. The
Race To Bring Geography To The Borderless Web
The benefits of using geographic
data to target marketing efforts on the borderless Web are applicable to a wide
range of online businesses, Taking
the Pain Out of Partnerships
Trapezo hopes its automated partnership software
will save teetering dot-coms--and its own skin too. Local
Phone Giants Fight To Stay Whole
As impatience over the slow pace of local
telephone competition intensifies, authorities in more than a dozen states are
considering proposals that would break former Bell telephone companies in two
in a bid to help their rivals gain access to the basic wires reaching homes and
offices Novell
needs to reach Microsoft-minded executives
Some users at Novell's BrainShare
2001 conference said they're ready to install its Internet-based software, but
first they -- and Novell -- have to get their bosses to buy into the idea.
Poor
Online Service Costs Retailers Offline Sales
If roaring bears and rolling
blackouts aren't enough for dot-coms to worry about, Jupiter Media Metrix revealed
more bad news Digital
Marketing Hits the Mainstream
Marketing executives of five of the biggest
offline companies discuss the impact of the Internet on their strategies.
High-speed
mobile wireless takes three giant steps
Three of the top four U.S. mobile
wireless carriers plan limited rollouts of high-speed wireless networks this year
at speeds of 144K bit/sec. and ramping up to 3G bit/sec. within two years. Missing
from the announcements, however, were pricing details. UK
Firm Trials Text Message Advertising
Cadbury's, Carlsberg, Tango, Amnesty
International and Capital Radio are among 35 organisations involved in a trial
of advertising over mobile phones in the UK. P&G
Walks Fine Line
In an effort to better market its brands via the Internet,
Procter & Gamble announced an advertising initiative with media company INNX
that further demonstrates the blurring line between advertising and editorial
material on the Web.
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(http://ECMgt.com/Apr2001)
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