E-MARKETING News

Subject: December 2001 ECMgt.com: Year-end 2001 in Review
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December 1, 2001 *4,300 subscribers* Volume 3, Issue 12
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  • Palm to Focus on Hardware in New Ads
  • TV Uses 'Time-Reduction' Technology
  • Dell says PC sales to stay strong in Asia
  • Despite Rise in Electronic Payments, Checks Are Still Main Cash Alternative
  • Is Palm Headed For A Fall?
  • Nokia goes gadget-happy to boost sales
  • E.piphany Lands Latin American Customers
  • Bluetooth Ready For Mass Market
  • AOL, Chrysler Launch Holiday Promotion
  • Whatever Happened to Dot-Com Stunts?
  • Doubleclick Untroubled By 24/7 Free Ad Offer
  • Apple Tries To Woo Windows Defectors
  • Big Boost In Sales Of Advertised Pharmaceuticals
  • Consumers Rarely Use Ad Blockers
  • Sega cuts prices to unload Dreamcasts
  • Web Merchants Fish for New Holiday Hooks
  • British Airways Calls Non-Fliers 'Gutless Cowards'
  • Goodby Lands Adobe Account
  • Sun joins move to lure IBM mainframe users
  • Red Hat Counters Microsoft's Education Offer
  • Online Ad Market Holding On in Britain

Palm to Focus on Hardware in New Ads
Hoping to boost flagging sales, Palm, Inc. announced plans to unveil a new advertising campaign on, which aims to hook holiday shoppers.

TV Uses 'Time-Reduction' Technology
Football fans who listened to a Pittsburgh Steelers on radio last month noticed a curious thing: The game on TV was about 30 seconds behind.

Dell says PC sales to stay strong in Asia
Dell Computer said that its Asia-Pacific business would continue to grow faster than the overall market.

Despite Rise in Electronic Payments, Checks Are Still Main Cash Alternative
According to the Federal Reserve, the volume of retail payments made electronically over the Internet is so small that it is 'almost unmeasurable.'

Is Palm Headed For A Fall?
The Lengthening Shadow of Microsoft Darkens Its Door

Nokia goes gadget-happy to boost sales
With a series of new products aimed at gadget lovers, wireless leader Nokia is hoping to set itself up for a promising 2002.

E.piphany Lands Latin American Customers
Latin American companies, ABN Amro, Banco Um, Datamidia, Grupo Aval, and Sony Latin America, have recently chosen applications from E.piphany, Inc. to power their CRM strategies.

Bluetooth Ready For Mass Market
Three-and-a-half years after the radio-based, short-range networking technology was unveiled, Bluetooth at last is ready to enter the mainstream, according to a new report.

AOL, Chrysler Launch Holiday Promotion
AOL Time Warner will be the exclusive advertising partner for Chrysler's "Home for the Holidays" promotional program, an effort that seeks to tie in vehicle marketing with travel and safety information.

Whatever Happened to Dot-Com Stunts?
Dot-com stunts were more often about brand-awareness overkill than about focused brand-building and strategic marketing.

Doubleclick Untroubled By 24/7 Free Ad Offer
Top online advertising company DoubleClick Inc. isn't too worried that its struggling competitor 24/7 Real Media is offering to deliver online ads for free through year-end.

Apple Tries To Woo Windows Defectors
Apple Computer has a message for Windows users considering an upgrade to XP: Come back to the Mac.

Big Boost In Sales Of Advertised Pharmaceuticals
But Full Impact of Direct-to-Consumer Campaigns Unclear

Consumers Rarely Use Ad Blockers
While groups like the Interactive Advertising Bureau mull the idea of challenging the legality of the so-called "ad blockers," new research shows that the blockers have yet to catch on with consumers.

Sega cuts prices to unload Dreamcasts
Sega of America announced that it is dropping the price of its discontinued Dreamcast video game console to $49.95 around the price of a single game for consoles from Microsoft, Sony and Nintendo.

Web Merchants Fish for New Holiday Hooks
As Web merchants head into the holiday season, e-tail marketers are looking at a whole bunch of skittish and penny-pinching consumers

British Airways Calls Non-Fliers 'Gutless Cowards'
Virgin Airways Creates Ad To Exploit Competitor's Gaff

Goodby Lands Adobe Account
Imaging software giant Adobe Systems, Inc. has handed its estimated $20 million U.S. advertising account over to Omnicom's Goodby Silverstein & Partners, concluding a three-month-long review.

Sun joins move to lure IBM mainframe users
Sun Microsystems is contributing Unikix software, which runs mainframe CICS applications on Unix machines, and along with Amdahl the two are offering to rehost applications.

Red Hat Counters Microsoft's Education Offer
Red Hat, never one to miss an opportunity for publicity, on Tuesday offered an alternative to Microsoft Corp.'s proposed settlement of more than 100 private antitrust cases against it.

Online Ad Market Holding On in Britain
The total U.K. Internet advertising market for the first half 2001 was £90.2 million, a 42 percent increase over online ad spending from one year earlier.

 

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