ECMgt.com: Feb2000: Volume 2, Issue 2 - Expanded
E-Commerce Management (ECM) Deployment ECnow.com 2000 trends: Expanded E-Commerce Management (ECM) Deployment |
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February 1, 2000 *3,200 subscribers* Volume 2, Issue 2
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Our March issue deals with executive ability to adapt to e-commerce. In 2000, we feel that the majority of Global 2000 companies will recognize that e-commerce is a reality they must embrace. But, how well will top executives be able to adapt ("morph") their corporations into holistic Internet-enable entities in the year 2000? We'd like your opinion on the following questions:
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MANAGEMENT PERSPECTIVE
Expanded
E-Commerce Management (ECM) Deployment
by Mitchell Levy
Executive Producer, ECMgt.com
As one month has passed in the 21st century, we are beginning to see the transformation of companies and people that's necessary for survival in the information age. Brick-and-mortar companies are continuing to deploy e-commerce efforts that integrate with their core business. Dot.com companies are figuring out how to provide the core services that their brick-and-mortar counterparts take for granted. Both types of companies are melding on and off-line marketing activities. To capitalize quickly, we're seeing a large number of partnerships established between the dot.com and brick-and-mortar companies to allow both types of companies to learn and benefit from each other's core competences.
With all these e-commerce management activities happening in both dot.com and traditional companies of all sizes, there is a strong need for technical and managerial talent who know how to deploy, manage and evolve e-commerce. This is currently a huge opportunity. There's just not enough talent out there. "If you look at the type of work that Viant and Scient (e-commerce/e-business integrators) do, they are booming" according to Tim Reed, Vice President of Marketing at I/Pro. "Trying to hire a Web development team is close to impossible."
One way traditional companies can get a leg up in terms of Internet knowledge and resources, is to partner with dot.com's and other Internet-savvy companies. A number of these partnerships are experiments. They'll either work and more time, money and effort will be deployed or they won't and "hopefully" another set of experiments will be tried. Some recent partnerships worth highlighting include the following:
Companies |
Partnership Goal |
United, Delta, Northwest and Continental partnered with American, Air Canada, Air New Zealand, KLM Royal Dutch, Singapore Airlines, US Airways and other carriers | Competitive answer to Travelocity.com, Expedia.com and other web-based travel sites |
General Motors partnered with I2 and CommerceOne and is asking to partner with Toyota | Competitive answer to Autobytel.com, CarPoint.com, Carsdirect.com, Priceline.com and other web-based car sites |
Ford with Yahoo, GM with AOL | To sell cars |
7-Eleven with American Express | To introduce interactive touch-screen kiosks for check-cashing, money orders and wire transfers |
Pizza Hut with CDnow.com | To sell more pizza while creating brand recognition and traffic for CDnow.com |
Cisco with Whirlpool | To create traditional appliances that notify a repairman when service is needed |
Webvan with Kellogg, Nestle USA, Pillsbury and Quaker Oats | Webvan to gain brand knowledge and exposure while the partners can deliver the "ultimate shopping experience" |
Wal-mart with Accel Partners | To create a stand-alone Web retailing company carrying the Wal-Mart brand (Wal-Mart.com) |
Kmart with Yahoo | To create a separate Web retailing company selling Kmart products on-line (Bluelight.com) |
For a number of these partnerships, measuring success may not be easy and won't be measured by traditional methods. In some cases, the result of these partnerships are products and services that do a better job satisfying the customer. For others, the result will be better brand recognition, while for others, the result will be the acquisition of internal knowledge on how to proceed with future efforts. The question is how to effectively measure success. According to Reed "a lot of marketeers are trying to figure out what they are doing on-line with very traditional evaluation methods. This won't work. People should be evaluating their Web spending on their own merits. How the on-line expenditure is moving people through the product life cycle."
From a marketing perspective, companies that are capitalizing on the power of the Internet have integrated creative. Two companies that have consistent, integrated on-line, billboard, print and media advertising are IBM and E*Trade. The key for these companies is that both the on and off world marketing are working in concert toward the same goal.
For traditional companies to extend their brand and services to the net takes a robust "tops-down" integrated approach. Two companies that appear to be on the right path of making this happen is Futureshop.ca (Canadian-based computer/electronic retailer) and Coldwatercreek.com (US-based specialty direct mail retailer).
Coldwater Creek (sales of USD $315m last year) sells apparel, gifts, jewelry, and home furnishings through a family of three catalogs, a small number of retail and outlet stores and the Internet. "We have moved aggressively to position ourselves as the premier women's apparel site on-line", according to Dennis Pence, Coldwater Creek CEO and President of Internet Sales.
"Web sales represent about 12 percent of our business and has become a catalyst for company growth, providing a vehicle for sales and enhanced interaction with our customers". What's key for Coldwater is customer service, brand integration across the Internet, their catalogs (will send 150 million this fiscal year) and their physical stores. The Internet is so important to their success that their CEO is also their President of Internet Sales.
Futureshop (sales of Canadian $1.4b last year) is Canada's biggest retailer of computers, consumer electronics, audio/video products, music, DVD and appliances. Futureshop has 83 stores nationally and 5 Computer City stores. "Our goal with our Internet efforts is to be the leading Candian 'clicks and mortar' retailer," says Michael DeSandoli, Vice President of E-Commerce who reports directly to the CEO. "In addition to selling on-line and defending our position in Canada, we want to help our stores sell smarter, we want to use the Internet to help create new stores in new markets, we want to extend our line of products and services and we want to help our corporate sales be more efficient". Mr. DeSandoli drills these concepts home by creating metrics that he shares with the company and uses to compensate his staff. After running many experiments and successfully navigating Boxing Day (December 26, 1999) which turned out to be 3 times the busiest day they ever had, Mr. DeSandoli has come up with a couple of lessons he'd like to share. They are:
Push for Speed and Flexibility (Launch & learn with the credo ready, fire, aim)
Get executive buy-in
Understand your value proposition
Don't under-fund
Don't engineer to low tolerance
Don't waste time on unnecessary due diligence
Work with partners early on so they can be part of the solution
Be prepared for success and failure
Customer service will differentiate your site, not the latest gizmo
Let me leave you with a couple of my favorite quotes this month:
I think we have just seen the tip of the iceberg in regards to growth on the Internet, especially in the B2B channel. Brick and mortal will continue to expand their e-commerce management, basically because they have to, to compete with the straight e-tailer. The brand names will prosper. Partnerships are, and will continue to become a huge part of brand name brick and mortal growth. The growth will continue; the key is how to integrate the channels. Retail, Web, direct mail, etc.
(R.A., Belmont, California, USA)
***
E-Commerce is going to rule the
world in this millennium. Brick-and-mortar companies are going to implement e-commerce
technology in their businesses and it will be a boom for job seekers because e-commerce
has opened up vast amount of opportunities. On the whole, e-commerce will be the
leading way of doing business worldwide.
(B.R., Chennal, Tamilnadu, INDIA)
***
E-Commerce will change drastically the way we do business, think of customers,
and accumulate marketing trends and statistics.
(L.D., San Jose, California, USA)
I hope you enjoy this eZine.
See you in cyberspace,
Mitchell Levy
President, ECnow.com <http://ecnow.com>
Executive Producer, ECMgt.com <http://ECMgt.com>
Founder and Coordinator, SJSU-PD ECM Certificate Program <http://ecmtraining.com/sjsu>
Chair, Comdex Spring 2000 ECM Symposium <http://ecmtraining.com/comdexspring>
***************************
In a special E-Commerce Management (ECM) Symposium at Spring Comdex (Chicago, IL, April 17-18, 2000), top e-commerce professionals will provide their insights about what works and what doesn't. The Spring Comdex 2000 ECM Symposium is comprised of 4 keynotes, 2 case studies and 9 panels with over 30 speakers. Come learn and network with fellow practitioners, managers and executives in this exciting field. Learn more at this url: http://ecmtraining.com/comdexspring |
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|
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FEATURE ARTICLE
Being Local Helps: The role of Brick & Mortar Strategies in e-business
growth
Louis Columbus
Director, Market Research & Planning
ZLand.com
Increasingly
the world's companies are realizing that having both a local presence in addition
to a web site capable of being used on a global scale increases the number of
customers reachable. Traditional
telemarketing companies using the direct sales model can reach only so many customers
on the phone. Moving into customers'
communities with a retail store that is tightly integrated with the customer's
telephone and online shopping experience creates a comprehensive sales experience
for the customer. Creating as many
points of contact with the customer as possible is increasingly becoming the central
theme of many of the world's leading companies as they embrace electronic commerce.
One of the most successful companies in using
the brick & mortar model as part of an e-business strategy is Gateway Computer.
With now just over 140 stores throughout the United States, Europe, Canada,
and Japan, one of the key messages in Gateway's advertising is "Call, Click
or Come In". Promotional programs with strong tie-ins to the Gateway website
have since been introduced first through the Country Stores, yielding significant
sales gains. The YourWare Program
introduced in the Fall of 1998 yielding close to a 30% gain in sales according
to analyst's estimates.
Like many companies adopting e-commerce strategies, Gateway
first looked to their strengths and built from what they knew best.
In their instance, their key strength was innovative advertising that generates
between 60,000 and 70,000 in-bound calls per day.
Fully six out of every ten in-bound calls is generated from television
advertising, which has increasingly focused on the e-commerce commitment Gateway
has made. Only recently has Gateway
made a philosophical shift to considering outbound calling, and only in business
accounts. Why?
Selling primarily to consumers, they did not want to be obtrusive.
Yet today Gateway is like many companies who have
been successful in other arenas and want to extend that market leadership into
e-commerce. Starting in 1999, the
Gateway Country Stores were re-aligned under the Gateway Business division of
the company. Further, Gateway created
an Electronic Commerce Division in Gateway Business to specifically find areas
of opportunity for partnerships which strengthen the computer maker's position
in selling to other businesses. The
challenge for Gateway and millions of other businesses is how to successfully
implement a business-to-business e-commerce strategy.
The travel industry is
another area that is seeing rapid adoption of e-commerce strategies to benefit
both the consumer and business traveler.
Microsoft's Expedia site is the leading portal in this area, providing
trip planning and ticket purchasing capabilities many businesses use as their
online travel agent. The interesting
aspect of e-commerce adoption in the travel industry is the strategies airlines
are taking given the predominance of online travel sites as the preferred method
of planning and purchasing trips. Of
the airlines who have most successfully integrated e-commerce into their existing
reservation and booking systems, both Southwest and American Airlines stand out.
SouthWest Airlines is one of the few airlines
using the Internet as a channel to market its low fares to both new and existing
customers. Its Click `n Save weekly email updates include fares available only
through SouthWest's Internet specials. As
the first major airline to launch a Web site in the mid 1990s, SouthWest aggressively
marketed its Web capabilities and currently allows members of its frequent flyer
program to receive double flight credit for booking ticketless travel online.
The site promotes hotel and vacation offerings from Hilton resorts and
hotels, offers vacation packages, and even allows customers who are shipping cargo
to track their shipments online.
American's
Web site is typical of many airline Web sites in that it primarily focuses on
its frequent flyer customers, allowing only registered AAdvantage members to book
online. The site has a link from the AOL Business Traveler section and provides
up to 1,000 bonus miles for customers who book flights online.
The site offers Internet-only specials to registered users and Net SAAver
fares on a weekly basis. In addition, AA.com provides links to AAVacations.com
for vacation packages and offers competitive fares and links for markets that
the airline does not currently serve.
Going
Business to Business with E-Commerce
The market dynamics occurring in
e-commerce today signal a coming generation of solutions which include the strengths
of many companies in one. Due mainly
to partnerships between e-commerce companies becoming commonplace, and the rapid
increase in mergers & acquisitions, the future products and services offered
will be more robust in their functionality and more adaptable in their content.
AOL's acquisition of Time-Warner is just a foreshadowing of events to come.
It is entirely feasible to assume that the missing component to date in
e-commerce, which is e-fulfillment, will be supplanted soon in one of the major
e-commerce providers' business model. As
the velocity of transactions grows for any business, the need for being able to
accurately and efficiently deliver ordered goods is crucial for growth.
Many industry analysts agree that each holiday selling season is actually
cathartic for the e-commerce industry overall as it points out quickly areas of
expertise, in addition to areas of improvement.
From the last holiday season, it became clear an area for growth is in
the area of being able to fulfill orders when they are promised.
Just as each holiday season brings a multiplier
to the number of holiday sales, there are two significant trends that will continue
to propel e-commerce growth globally for the coming eighteen months at a minimum.
First, there is an abundance of new technology in many cases, which is
turnkey in approach. There are for
examples of many procurement, auction site, marketplace software, and EDI translators
for business-to-business use, which are capable of being implemented in months
instead of years. The second key
factor driving e-commerce growth is the sense of urgency created from early adopters
who are significantly supplanting their businesses via e-commerce strategies.
With the Wall Street Journal calling the dis-intermediation of a given
industry "being Delled" the Web-enablement of the direct model is now
a given.
Driving business-to-business e-commerce growth are sales of information technology products and services. Most commonly purchased products include computer software, hardware, information systems services including outsourcing and the emerging application service provider (ASP) model, telecommunication services, and telecom equipment. Information systems-oriented products have benefited from the rapid growth of business-to-business e-commerce as they are essential for a company to get their e-commerce strategy underway. Within the coming year however, this mix of products and services could potentially change significantly, as vertically-focused portals such as Chemdex, eSteel and PasticNet are expected to be among the top business-to-business e-commerce sites.
READER COMMENTS
Our bulletin board allows readers to comment on trends and issues throughout the month. Please stop by to add your comments and see all the responses at http://ecmgt.com/bulletinboard.htm
Question of the Month
The topic for February focuses on expanded ECM deployment for 2000.
Selected Answers of the Month
***
More businesses and consumers will participate in e-commerce. The number of US
consumers purchasing on-line will probably double. A broader list of items will
be sold directly to consumers, things that weren't available in 1999. The Internet
will streamline some processes like bidding for homes, which has been quite inefficiently
done offline. More brick-and-mortar businesses will debut on-line.
Brick-and-mortar companies will deploy integrated customer
interaction solutions, beyond just phone and email. Companies will expand the
interaction choice to include live text chat, web collaboration, and voice over
Internet in 2000. They'll also deploy self-help and digital marketing solutions.
Expect traditional companies branding to the Web to double in 2000. The advantage the traditional companies have at this point is learning the lessons from early e-commerce adopters, and will thus have a good chance at doing it right when they launch in 2000. Also, modern technology applications have been proven by this time for traditional companies to embrace with confidence.
(Ashutosh
Roy, CEO of eGain, Sunnyvale, California USA
***
IS professionals, previously dedicated to Y2K, will be redirected to the e-commerce
front. I don't think that e-commerce will hit the business world like a tidal
wave in year 2000 since it is already here. However, the fiasco with an unnamed
toy retailer will underscore to traditional companies the huge risk (to both the
on-line and offline brand) of not being ready to go. Their established brand
is on the line, and failure on-line can spell doom in their traditional realm.
(M.S.,
Minneapolis, Minnesota, USA)
***
I believe E-Commerce growth will be explosive in 2000 and indefinitely beyond.
I'm not sure of rates of growth, but I could easily see it triple in 2000.
The growth will be in B2B as companies move historic mainframe and client server
applications to Web centric where the browser is now the client. Companies
will move to e-commerce deployments because they feel they have to for competitive
reasons, for customer service, for employee empowerment, and for strictly cost
reasons. Brick-and-mortar companies will expand more cautiously, first with
utilizing the Web for extended marketing reasons, as an information resource,
and for closer access to the customers through CRM implementations. The
next step will be to automate the entire supply chain and automate purchasing,
order processing, inventory, and tracking order fulfillment and delivery, which
FedEX has been doing for some time. On-line buying services (CommerceOne)
will revolutionize the way goods are bought and sold, similar to the on-line auction
companies.
All companies of any size are
currently expanding their brands to the Web. Most will have difficulty integrating
on-line marketing with historical marketing techniques and processes. On-line
marketing receives instant response and calculates instant marketing data, statistics
and the buying ratios of people who visit the site. This will be different
in direct consumer sales on the Web as opposed to B2B. However, the instant
capabilities of Web marketing allow marketers to make decisions in real time,
not based on statistics accumulated from sales people, who may or may not take
the time to provide the input needed for customer feedback.
Major
companies utilizing the Web will be those that have the vision to modify processes
and cultures to accommodate a new way of doing business, e.g. Cisco Systems which
now transacts about 65% of their business over the Web, even including sophisticated
configuration schematics which the customer provides. The supplier has effectively
offloaded a great deal of the process side of selling to the customer. Commodity
products obviously lend themselves to Web marketing, but any business which requires
customer to supplier and supplier to customer interface, can now be done in real
time.
E-Commerce will change drastically the way we do business, think of customers, and accumulate marketing trends and statistics.
(Len Duncan., President, The Duncan Group,
San Jose, California, USA)
***
I think you're going to see small businesses coming on-line in amazing numbers.
The Web has leveled the playing field for all businesses, making it possible for
smaller businesses to have an impact on-line. The largest area of growth will
be B2B e-commerce.
Brick-and-mortar companies will have to be willing to cannibalize their own current business in order to grow their Web business. Many large companies will spin off their Internet business so they are operating as separate entities which may compete with each other.
All
lasting brands will realize that the web is not optional and must instead be an
essential part of their marketing and business plans. During the year 2000, brick-and-mortar
companies will struggle to figure out the best mix. I think it will take longer
than a year to understand this medium and make the most of its potential.
Major companies will have to rethink their strategy of mass manufacturing and change to a more personalized one to one marketing strategy spoken of by Martha Rogers of Peppers and Rogers. Those that design products will have to change what they make and how they make it to reflect the personalization and customization the Web makes possible.
(Karen Lake, CEO/Founder of http://www.StrategyWeek.com, Portola Hills, CA, USA)
***
More of the major players
will start tying in personalization with local stores and allow their customers
to order on-line with the option of either picking up locally or having the items
shipped. The return policy will start having a bigger impact on e-commerce and
those click and mortar stores that allow returns locally rather than having to
ship product back will come out ahead. Customers still like the personal service
they receive at a physical store even if they order on-line for convenience.
Now that companies are done tying up their IT
Departments with Y2K issues, a huge swell of momentum will hit the e-commerce
world in force. Unfortunately, I don't think there will be enough developers with
experience to meet this huge demand so you will see more products to make the
development process faster and easier.
The most successful companies will be those that think out of the box and advertise not only in the traditional markets of TV, radio, and magazines, but also on taxi cabs or buses, or even banners pulled behind small planes. Sponsorships of events will also be popular. Basically, anyway that a company can get eyeballs and distinguish itself from its competitors. Branding is going to become even more important and those web development companies that can handle the entire project from beginning to end are going to come out ahead over those who just specialize in a given area.
(S.R., Seattle, Washington, USA)
***
Expect e-commerce growth
in the 150 to 200% area for 2000. E-Commerce will mainly grow in the PC-Internet
area, this year, but by the end of 2000 mobile e-commerce will start and will
be a great success in Europe. The growth industries on the Internet will continue
to grow, but certain industries which were behind (eg. insurance, retail) will
grow even stronger.
Brick-and-mortar companies will reorganize their internal structure and many will have new e-business departments. The traditional companies are mostly on the web in one form or another. But many of them do not actively push their old brand. Some will just push their old brand in an old fashion way on the Internet with an old marketing approach (not very targeted but a lot of money spend for attraction). Others will start with a new on-line brand, which is still loosely coupled to the old brand to maintain the trust, but gives freedom to expand into new business fields on the Internet channel. The meld of on- and off-line marketing game is still not really played yet. There is a huge potential for most of the companies! The successful companies will continue to dominate the web (Yahoo, Amazon, AOL-Warner etc.). New players will be companies which understand to serve the third wave Internet users, who are now entering the medium. This people are far less skilled to surf around and need very convenient and smoothly operating websites. They are still rare in the technology driven Internet world, where the customer is often still a disturbing factor and not really asked how he would like to be served. Companies who are the kings in the old world (Sony, Panasonic, P&G, Henkel, Nestlé...) will be the kings in the new world, if they discover this opportunity and really go for it.
(R.B.,
Zuerich, SWITZERLAND)
***
It's
an interesting question, because it suggests that on-line marketing may become
fundamentally different from traditional paper-based collateral activities. I
have some fairly strong opinions, as a journalist and consumer of Web-based marketing
efforts, that the whole Content show needs a serious revamping before it can really
help foster development of on-line commerce.
Right now, a virtual visit to any number of technology solutions or service providers in the B2B e-commerce space reveal a wall of fluff: boosterism, buzzworditis, and blurred distinctions clogging what could be a clear, direct communications channel to customers. I spent yesterday trying to determine how much hosting Sapient, IXL, and Kinzan do, and differentiating their services was well-nigh impossible from the content on their Web sites. I'm talking about basic information, like what does the company do, what market does it serve, how will its technology/services help solve business problems. Seems like everyone's so in a rush to ride the e-commerce wave to prosperity that they forgot to explain what it is they actually do, leaving the uninitiated perennially confused. I can't help but think this confusion about Internet commerce is extending to potential customers as well.
(J.D.,
San Francisco, California, USA)
***
Most
companies which are Internet savvy have already begun their progress into e-commerce.
Those who have yet to do so may have a greater advantage due to their late involvement.
More businesses are being created to assist the brick-mortars in making the e-commerce
transition / deployment easier and with more sophistication. I expect that the
trend for these late-adopters will be to bypass the first stage of having just
a 'web presence' (ie: a web business card) and launch with a more advanced/useful
website that will be the result of a more developed Internet industry. E-Commerce
isn't just people purchasing on-line but the ability to conduct business on-line
- it will be different for companies depending on their business model.
I expect there to be even more advertising, more focus
on creating brand-recognition, more focus on translating individual attention
into valued repeat customers. But 'tidal wave'? All growth is paced along the
ability to obtain talent and we are still lacking an experienced talent pool that
can support a 'tidal wave' <grin>
Most
companies have a focus of giving their consumers information about the products/services
that they provide. Off-line marketing is including a web address as a matter of
fact, it no longer seems odd, it is expected. A recognized brand-name without
an on-line presence will be considered archaic and (I believe) detrimental to
their brand. Utilizing on-line marketing for off-line purchases I have yet to
see but I expect it to be included eventually.
I think that the major instance for this on-line marketing will be at the portals, where your profile is already known and can be utilized. It is a waste of time & money to develop marketing plans that don't work, I think that more development will be made into 'smart ads'. Whether it is on a personalized homepage from a major site, banners on a search engine or web-site page, or (I dread the day) permanent browser pop-up advertising windows that is linked to your profile, marketing on-line will be just as routine as 'traditional' marketing means and just as targeted.
(M.R.,
Cupertino, California, USA)
***
Moving
beyond Y2K issues now, we will see collaboration, consolidation and positioning
for existing and new markets in all information and media sectors. Regardless
of whether other players like it or not, they will have to move after the AOL-Time'
catalyst maneuver. As these markets solidify, the markets will shift focus toward
service oriented providers.
Brick-and-mortar's have to collaborate, Example: I can buy a Text book in Sydney at a local bookstore (+delivery) for $Aus160, but I can buy the same book from Amazon for $Aus125 (includes international courier charges and exchange rate conversions) Centralise billing, negotiate middle market players for stock they can't find, negotiate costs, expand offices, centralise management, call centers, share premesis, less stock "on the floor"
(R.M., AUSTRALIA)
***
Expect the B-to-C market to at least double or triple in 2000. I personally spent
nothing in 1998, $100 in 1999, and nearly $1000 already in 2000. B2B will
grow at a faster rate, but from a smaller base. Canned-solutions companies will
fare well, especially those that can offer full portfolios of services (site design,
hosting, fulfillment, etc.)
Any traditional merchandisers that don't open a dot-com group in 2000 are going to be in trouble if their competitors go on-line. So I'd expect to see over half the major brands having a site, and probably 5-10% having an e-commerce sales channel. One of the things that has held companies back from making the e-commerce investment is concern that it might compete with the traditional channels rather than adding incremental sales. Now that some case studies are available, this concern will probably diminish, and more companies will jump in with both feet. Which companies? The companies with reasonably progressive top management.
(J.S.,
Silicon Valley, California, USA)
***
Internet business will continue to expand. Emphasis for the prudent netpreneur
will be on more interactive entertaining websites. B2B will continue to expand.
Keep an eye on European and Latin American developments. Miami will become the
Silicon beach, the Latin American hub of e-commerce. Brick-and-mortar companies
will integrate e-business with their other business. Probably by gobbling e-business
start-ups and then subsequent integration. Advertising will complement each other
(e.g., TV ads will reference URL's, etc.).
(J.O., Silicon
Valley, California, USA)
***
E-Commerce
growth is going to be exponential! 2000 will be the year of e-commerce but not
only via the classical web but also via digital TV... Keep in mind that most of
human beings are not web addicted!!! work on other platforms!!!! Growth will not
only be the result of e-commerce. A large and world-wide strategy is the key to
succeed in e-commerce.
(A.S., Paris, FRANCE)
***
I expect brick-and-mortar companies not to do as well in this arena; however,
they will keep pushing. E-Commerce will be a sideline for couple years to come.
(S.S., Spring Grove, Illinois, USA
***
I am a product and
operations manager for a portal e-commerce company in India indiainfo.com and
was one among the first employees. I have seen from the joy of first sale to volumes
after media launch and coverage. Indian buying is minimal in spending or virtually
nill and even NRI's spent between 10 dollar to $50. But if price and QC of products
and services continue to get better, people will flow to cybercafes to access
the net and buy.
Brick-and-mortar companies have to improve their services. Specific focus on timely delivery schedules, quality and pricing need to be logically and logistically planed as part of their goals and actions.
I expect all service oriented companies from groceries to Oil terminals embracing e-commerce. They must either embrace the technology and ensure good backend support resulting in higher quality and timely services.
(P.M.K., Mumbai, Maharastra, INDIA)
***
Brand name growth will be the most exciting. Many small retailers will go on-line
to peddle their goods, however because of continued security of money transfer
concerns, consumers will initially deal with reputable, known, recognized brand
name companies. The growth rate will be exponential in the next two to three years
and slowly weed itself out because of poor hit rate or no hit rate.
Basic product information and product usage with a definition of the industry or market segment is already provided by many companies. Once the prospect provides requested personal data, the system will issue a user name and password and allow the client or prospect entry into more sensitive date and pricing. The real issue is to what extent can they eliminate the middleman and regain control of promoting their own products within their guidelines.
We are already seeing tremendous growth
of e-commerce. Anyone that has any service or product to offer will be on the
web. Access to major sites is already becoming painfully slow as the numbers increase
at an exponential level. Finding what you want is also painful as more and more
popup windows automatically appear creating distraction and interfere with the
original search. We believe that marketing is about to be redefined. As consumers,
large and small appear on the web, the business transacted both ways will increase
at an astounding rate. More and more companies are contemplating other, secure
and less loaded networks to communicate and do business. We believe a new compression,
transmission technology will be introduced to facilitate this process. Without
exception, all major companies will embrace the Web or be out of business very
quickly.
(L.J., Brossard, Quebec, CANADA)
***
The Brick-and-Mortar push will be to develop e-Business Managers. The large
multinationals have established e-Business teams that are facilitating the integration
of information technologies, specifically the use of the Internet, into their
standard business operations. Organizations like GE have large pools of
experienced, hungry, young managers, eager to jump into the frey we commonly call
e-Business. While there are many lessons to be learned. Superior institutional
memory, corporate initiatives (push into the "on-line" arena by none
other than Jack Welch himself), business cultures accepting of change, and umbrella
organizations that ensure best practices and lessons learned are passed on to
all companies w/in the corporation - all of these tools will be utilized to best
ensure the continued strong performance of corporations like GE.
(S.B., San Jose, California, USA)
***
I suspect the rate
of acceptance and growth in e-commerce will continue to expand at an increased
rate. The seasonal numbers look very impressive and the laggards will feel
more pressure to jump on the band-wagon. The problem is still with the transaction
execution. It has a long way to go to get to the critical mass. I
don't feel that we are ready to Jump the Chasm (from Geoff Moore.)
Brick-and-mortar companies will copy what they consider to be state of art or what their competitors are doing. I see lots of me too from the masses. I really like what I read about what Wal-Mart is doing. And I think they have a good approach to develop a great model of a brick-and-mortar company.
The rate of investment will expand at an increasing rate. I don't see a reduction in off-line marketing to offset the increase in on-line marketing. Again, I see Wal-Mart becoming a leader during 2000. I think the relationship they developed with AOL will serve them very well. Now the only problem is keeping AOL's attention. But the fact that they set up a separate company in Silicon Valley should reduce this attention span problem.
(S.T.,
Granite Bay California, USA)
***
Growth
in e-commerce will continue to move from basic presentation of content over the
Internet to transaction based processing as more and more businesses move to the
Internet. This will be evident in both the B2C and B2B sectors. With the Yr2k
challenge behind us, corporate resources will be focused on transaction enabling
business processes on the Internet while brick-and-mortar firms focus on attracting
business through personalized marketing and sales. Acceptance is already there,
it is only the rate of adoption which is in question.
Brick-and-mortar firms will focus on two basic items. The newcomers will focus their energies on establishing on-line catalogs and order processes. Those firms that already have a face to the consumer market via the Internet will begin to focus more on personalized marketing to target audiences and individuals. New comers with capital and vision will look to establish the personalized marketing aspect as they build their Internet infrastructures.
The Web will become an integral part of all traditional companies business strategy. You will see significant growth and commitment to resources across the board. You will also see supply chain initiatives which take advantage of the power of the Internet to reduce costs, and increase collaboration while reducing time to market. You will also have the initiatives to create on-line catalogs, on-line purchasing and personalized marketing. Forward thinking companies will embrace the Internet to create true virtual enterprises. The Internet provides some of the essential tools to create the virtual enterprise that to date have been lacking to enable real time collaboration.
It is no longer a matter of which firms will embrace the Internet, the question will become how does a firm utilize the Internet to enhance their market strategy and position.
(R.Z., Lombard, Illinois, USA)
***
E-commerce will continue to have more potential than continues to be realized.
There are still a lot of folks who are suspicious of using credit cards on-line
and are not so facile surfing the net (those of us involved in Internet non-profit
organizations and businesses tend to forget this). Expect brick-and-mortar companies to continue to deeply discount.
It's both for the convenience and for the price, though expansion will occur for
certain products (pharmacy, books) but not for others where consumers want to
try on, feel, hold, etc.
(P.S., San Jose, California, USA)
***
Growth in e-commerce will be due to CRM (live
audio-visual interaction) and personalization. Rates of growth will be exponential.
Brick-and-mortar companies will try to partner with co-hosting companies like
Exodus Comm. & system integrators/ASPs as well as trying to partner with established
e-commerce channels (e.g. Walmart.com with Fedex.com, etc.). This year we will
probably see most companies getting an on-line presence.
(S.V.,
Santa Clara, California, USA)
***
Greater
acceptance and increased distribution through broadband delivery and television
will result in more net customers. This in turn will drive more Internet businesses.
There will be lots of consolidation. The successful brick-and-mortar companies
will buy pure Internet companies and/or spin off their own independent Internet
business.
There will be an effort to go-direct with traditional brands but the resistance will continue due to channel conflict. Off line and on-line marketing are the same. Just different means of delivery. The media companies will embrace it first.
(J.F., Vancouver, British Columbia, CANADA)
***
E-Commerce provided
and still provides the world with an enormous amount of opportunities. Also new
technologies (e.g. broadband) and a structural upgrade of networks, within for
instance Europe, have a positive effect on the quality of e-commerce. Within the
next 2 years, the world e-commerce market will grow at the same rate as the past
2 years.
Brick and Mortar companies have an important asset most cyber companies don't have: Brand and Image. I believe (and recommend!) they will use that as a primary competitive tool in developing their e-commerce capabilities.
If it isn't an extension of their current business, most traditional companies faced trouble launching an e-commerce capability within their companies. I believe that's due to important factors such as resistance to change, miscommunication (or worst : NO communication) or low skills/knowledge. As the Internet, and especially the World Wide Web, became more common, E-Commerce got more acceptable and several projects regarding to e-commerce got started in many companies around the world.
(S.V., The Hague, The NETHERLANDS)
***
Generally, I think that companies
are looking for faster ways to integrate their systems with the Internet.
(M.S., ARGENTINA)
***
E-Commerce is already accepted. Look
at e-sales over the past holiday season. Will there be more
acceptance?
If economies stay healthy, e-commerce will also stay healthy. If economies suffer,
e-commerce will suffer. Remember that the e-commerce phenomenon isn't affecting
everyone. The only way to sell gasoline is to first sell people an internal combustion
engine. It's in the oil companies best interest to promote gasoline consuming
equipment. Likewise, if e-commerce is going to stay healthy and be more widely
accepted, the companies entering the e-commerce market are going to have a vested
interest in making sure a greater part of the population has computer access ("drives
a car") and has Internet access ("has roads and highways on which to
drive that car"). This directly affects the answer to the growth part of
your question and I will briefly switch metaphors to answer. Goldfish will grow
only as large as the environment holding them. You want big goldfish, get rid
of the fish bowl and get a 20g aquarium. E-Commerce will grow only as large as
the current Internet infrastructure can support it, at which point it will either
collapse under its own success or reach a stability point.
Currently there are no taxes on e-commerce, just as originally there were
no taxes on roads.
Much of e-commerce at present is still based on an exchange of electronic currency for hard material. You can order books with a credit card but those books are delivered the next day. Same for cars, clothes, food, gifts, ... The next step will be in the exchange of electronic currency for information. That currently exists in the form of purchasing software on-line and downloading it, or perhaps purchasing a picture which you can print out or even some streaming video. Unfortunately, all of these require the information source to reside on the computer, ie, the information isn't mobile. The real e-commerce will be when you can order music on-line, download it to your CD writer and burn your own CD while you sit there, then take that CD with you to the gym and listen to it while you're doing your workout. When you can download a movie to your DVD burner then take that DVD out of the computer and play it on your home entertainment system, then the next wave of e-commerce will have arrived.
I expect brick-and-mortar companies to either succeed or fail. Success will come from the companies which extend their business to the new media rather than recreate themselves for the new media. Barnes and Noble is an example. They were losing when they went head to head with Amazon, then they realized that they had brick-and-mortar storefronts everywhere. Now if you order a book and it's in stock at the local store, you get it the same or next day, not in a few weeks. That's an example of taking stock of what you already have in place and leveraging (god, I hate that word) your existing assets to create value in the new arena. Failure will come from companies who think they need to reinvent themselves for the new market because there isn't a new market, only a new channel to existing markets. A recent study of brick-and-mortar companies which started eTailing and had existing mail-order catalog businesses (think "L.L. Bean", "Land's End", "Harry and David", etc.) showed that the business coming in through the front door grew as expected. Obviously e-commerce was totally unprecedented but only because it's such a new beast. The surprises came from the people crossing over from e-commerce to traditional catalogs and vice versa. The market hasn't changed, the way to reach the market has. Companies which aren't aware of this will have a hard time making it in e-commerce, unless they can define a totally new market for their product or service.
There's much demographic study being done to determine if the on-line and off-line markets will be traditionally or non-traditionally based. Do we follow the traditional views of retail anthropology? How does the consumer's experience vary from on- to off-line and vice versa? There will be some crossover, I'm sure, just as some advertising which is shown on Arts-and-Entertainment's "Biography" also shows up on NBC's "Friends". But how do you simulate a driving experience on the web? How do you smell garlic cooking or taste chocolate or feel fine silk?
There seems to be an oxymoron in that question; "major company" "embrace the web". One won't be without the other, either via e-commerce or e-business. Any company which starts with e-commerce is going to require e-business sooner than later. Any company doing e-business will probably find an e-commerce venue they can address. What will they be doing? Hopefully business with us, but in lieu of that they'll be utilizing new and existing web strategies to get their message and value proposition across. 'Nuff said?
(J.C., Nashua, New Hampshire, USA)
***
Existing (successful businesses will continue to expand at their respective present
rates. The new-comers are going to be of 2 categories:
a) The Brick and Mortar businesses (GE, HP GM etc.) will try to "get on the Band wagon "their way" (and will fail). They will re-try, until they get it right - or will find themselves being "absorbed"; i.e. recent AOL example
b) The less stable new-comers (resource poor) will follow "Beyond" into the neverland very quickly.
(U.H.B., Silicon Valley, California, USA)
***
Now that the
introduction to the Internet has been made, consumers are ready for the next phase
of e-commerce. They are looking for "millennium" size i.e. bigger,
better, and wow Internet activity. With the windfall of Internet transactions
during the holiday season, there will be continued acceptance and growth in e-commerce
in 2000.
I foresee a move towards "total virtuality" in 2000. You will most likely see this trend first in the workplace. Companies are trying to find unique ways to attract and retain workers. With technology, including the Internet, you can perform practically most job functions without face to face interaction. This virtuality concept will be extended to the consumer market where all purchases and business transactions will be performed on-line.
The B2C market is rapidly expanding. Companies are sponsoring computers and Internet access to school systems across the country. Recently, AOL, announced a plan to equip all schools in Mississippi with computers and access to the Internet. Although the intent is to ensure these children have the necessary tools to compete in today's society, consumer purchases will increase as school agers become familiar with this technology. AOL scores big points for this win-win situation.
E-Commerce and brick-and-mortar companies will have to co-exist to survive in 2000. Depending on the nature of the business, the ratio mix of where companies invest marketing and development dollars will swing more towards e-commerce. Some companies' brand identify will automatically draw Internet traffic to their sites; thus, this becomes a factor in determining the appropriate ratio mix.
Companies that are not embracing the Web will lose in the end. However, those that are, will have to constantly monitor Internet activity as part of their market research function to steer long and short term strategy. Companies that will have an easier time embracing the web are those that offer consumer products i.e. Kmart, Target, etc. and those that make consumer products i.e. Maybeline, pharmaceuticals, etc. However, those that offer services i.e. hair salon, could take advantage of the web marketing opportunities.
(KB, Memphis, Tennessee, USA)
***
In 2000, e-commerce will:
show a steady rate of expansion in the number of users of on-line banking and trading
initial slow growth in use of wireless net data transfer (email, stock quotes)...this wireless application will not take off until 2001
continued rapid growth in total web pages and small business sites
continue
slow development in streaming media adoption due to bandwidth constraints
I expect brick-and-mortar companies to enjoy a shorter development cycle to prime time status due to outsourced solutions such as Doubleclick, BeFree, Kana. I expect brick-and-mortar business such as auto repair and child care to make slow expansions to on-line marketing that drives prosects to their existing flesh and blood relationships.
(D.F., Palo Alto, California, USA)
CONTENT ECMGT.COM E-COMMERCE NEWS
E-STRATEGIES
& TRENDS NEWS
This section sponsored by - ECnow.com, please
visit them at http://www.ecnow.com
ToC
Web
Retailers Pressured on Profits
Security
Concerns Keep Women from Shopping Online
Retailers
May Miss Out On New Net Customers
Are
Beyond.com's woes a sign of things to come?
Trouble
Indemnity for Web Sites
Food:
The Final E-Frontier
Couch
Peddlers Love B-to-B, Too
E-tailers
look for profits with Net-only products
Boo.com
Trims its Bottom Line
Shoot
First, Ask Questions Later
The
Customer Information Backlash
Business-To-Business
E-commerce To Soar
The
Future of Retailing
Who's
Afraid of the Big Bad Wal-Mart?
New
year spells tough times for e-tailers
Failed
Blackmail Attempt Leads to Credit Card Theft
E-Tailers
Dodge Christmas Bullet
DoubleClick
sued over privacy
Report:
Healthcare E-Commerce to Hit $370 Billion by 2004
Study: Online Consumers Willing to Pay More for Food
----
Web Retailers Pressured
on Profits
Wall Street is sounding
a loud cry to e-retailers: Show us the money! Internet retailing stocks have been
on a freefall recently, and analysts are steering clients away from the sector
until there are signs that these companies are starting to reduce their losses.
Associated Press
http://dailynews.yahoo.com/h/ap/20000114/tc/internet_profits_2.html
Security
Concerns Keep Women from Shopping Online
Concern
about the safety of ordering online is the biggest stumbling block to more women
shopping on the Net, according to a recent study from researcher Cyber Dialogue.
Business Week
Retailers May Miss Out On New Net Customers
Bricks-and-mortar retailers slowly moving
to the Internet need to hurry up, said a keynote speaker at the National Retail
Federation 2000 conference on Monday.
Are Beyond.com's woes a sign of things
to come?
Welcome to what may well
be the "year of the shakeout" for online retailers.
Trouble Indemnity for Web Sites
It was inevitable: Insurance for e-commerce
Web sites -- protection against loss from malicious crackers and unstable equipment
-- is an acknowledgement that digital disasters can cause as much damage as any
physical calamity.
Food:
The Final E-Frontier
Messy, bulky
and perishable, groceries aren’t easy products to sell online. So it’s no wonder
the food business has lagged behind other industries in Internet sales. Industry
types are looking to speed things up.
Couch
Peddlers Love B-to-B, Too
For a while
now, stores have been selling furniture online, even as the media scoffs at the
very idea.
The Industry Standard
http://www.thestandard.com/article/display/0%2C1151%2C9005%2C00.html
E-tailers look for profits with Net-only
products
Taking a page from direct
sales companies such as L.L. Bean and Dell Computer, a growing number of e-commerce
firms are introducing products that consumers can only buy online.
Boo.com Trims its Bottom Line
Seventy editorial staff members fall victim
to fashion site's post-Christmas "headcount reduction."
The Industry Standard
http://www.thestandard.com/article/display/0%2C1151%2C9120%2C00.html
Shoot
First, Ask Questions Later
The mad
dash to create e-commerce sites is forcing prudent business practices out the
window. Instead of testing first and then deploying, e-tailers are deploying first,
then testing.
The
Customer Information Backlash
Customers
are tired of giving up their personal information only to have it used without
their knowledge in ways that don't offer them any benefit. Smart companies are
going to start giving customers their information back. All of it. In a format
that lets customers share their information not only with you, but with your divisions
-- even your competitors.
CIO WebBusiness
Business-To-Business E-commerce To
Soar
Business-to-business e-commerce
will show blistering growth in the coming years, with the worldwide market expected
to expand to $7.29 trillion by 2004, more than 50 times larger than in 1999, a
market research company said on Wednesday.
The
Future of Retailing
The future of
retailing will be in advanced showrooms without cash registers, without any turnover
and without price tags. Retailers will become big entertainment centers - the
"Disney Worlds" of shoes, cars, and so on.
Who's
Afraid of the Big Bad Wal-Mart?
On
January 1 Wal-Mart opened the latest version of its online store, and the consensus
among the press and analysts was much the same: Be afraid, they wrote, be very
afraid.
New
year spells tough times for e-tailers
Despite
booming holiday sales, Web retailers can't seem to get a break from Wall Street.
Failed
Blackmail Attempt Leads to Credit Card Theft
In
what may be the largest credit card heist on the Internet, an 18-year-old Russian
cracker claims to have stolen thousands of credit card numbers from an online
store and dispensed them to visitors of his Web site.
E-Tailers
Dodge Christmas Bullet
The Toysrus.com
almost-disaster at Christmas was important from a number of perspectives. It not
only demonstrated that we are past the novelty phase of e-commerce, but also showed
that how well an e-business is run can determine its success and failure.
Report: Women Enjoy E-Shopping Less Than
Men
While women now comprise 49 percent
of online users, they still lag behind men in online shopping, according to the
latest American Internet User Survey published by customer relationship management
firm Cyber Dialogue.
E-Commerce Times
http://www.ecommercetimes.com/news/articles2000/000111-4.shtml
DoubleClick
sued over privacy
The Web advertising
company is accused of unlawfully obtaining and selling consumers' private personal
information without their consent.
Report:
Healthcare E-Commerce to Hit $370 Billion by 2004
A new research report estimates that the healthcare industry will reach
$370 billion in online transactions by 2004.
Study:
Online Consumers Willing to Pay More for Food
Convenience
and quality, not price, are the major motivators for online grocery buyers, says
a new study.
E-PRODUCTS
NEWS
ToC
IBM hones B2B apps, message
AltaVista targets B2B e-commerce with new unit
NYToday.com to offer local dinner reservations
ICOMS To Outsource Fraud Screening
Mercury to launch load testing service
New E-Commerce Site Raises Bar on Competitiveness
Priceline kicks off "yard sale" site
----
IBM hones B2B apps, message
IBM is about to plant a very large foot
in the middle of the business-to-business e-commerce marketplace.
AltaVista
targets B2B e-commerce with new unit
AltaVista
is planning to launch a new business unit to sell the company's search technology
to business-to-business e-commerce firms.
CNET News.com
NYToday.com
to offer local dinner reservations
NYToday.com
and OpenTable.com together plan to help New Yorkers pick a local restaurant, then
reserve a table--direct from their desktops.
CNET News.com
ICOMS
To Outsource Fraud Screening
Internet
Commerce Services is looking to help e-retailers take a bite out of crime. The
company, which provides transaction processing and fulfillment services for companies
on an outsourced basis, is teaming up with eHNC, the electronic commerce subsidiary
of HNC Software, to add credit-card fraud detection to its services platform.
Inter@ctive Week
http://www.zdnet.com/ebusiness/stories/0,5918,2426195,00.html
Mercury
to launch load testing service
Load
testing the performance of a new e-commerce site before it goes live will get
a bit easier and less expensive with the advent of a new service from Mercury
Interactive Corp.
New
E-Commerce Site Raises Bar on Competitiveness
A
new site called Nosaleisfinal.com that allows shoppers at both Internet and bricks
and mortar stores to learn if they received the best deal in time to cancel or
return a purchase and buy from a store offering a better deal.
Priceline kicks off "yard sale"
site
Internet pricing firm Priceline.com
said today it had launched an e-commerce Web site bringing together buyers and
sellers of second-hand goods in a virtual yard sale.
E-SERVICES
NEWS
ToC
Outsourcer
offers one-touch service
UPS helps online grocers cart goods
Web Shoppers Vexed by Poor Customer
Service, Survey
Future
of E-Commerce May Rest on Customer Service
Glitch-free online shopping tips
Ladies And Gentlemen, Start Your
ShopBots
Airlines'
Ticket Comparison-Shop Site Cleared for Takeoff
Customer Service Goes Virtual
Online Customer Service Tough To
Implement
Can
Exchanges Put Energy Into E-Commerce?
E-Business Means E-Relationships
Tax Planning With ISOs
It's Not Big Brother, It's Customer
Service
Outpost
Leaves Data Unguarded
----
Outsourcer
offers one-touch service
Get the customer
to click "buy" on your site and a new outsourcing firm backed by USWeb
co-founder Joe Firmage says it will take care of the rest.
UPS
helps online grocers cart goods
Roadnet
Technologies, a subsidiary of United Parcel Service that concentrates on solving
logistical problems associated with home delivery, will license hardware and software
systems to online grocers to help provide their customers next-day or same-day
delivery.
Web
Shoppers Vexed by Poor Customer Service, Survey
The
final week of holiday shopping proved the toughest for Internet retailers as consumer
satisfaction evaporated after many so-called "e-tailers'' failed to provide
adequate customer service, a recent survey found.
Future
of E-Commerce May Rest on Customer Service
Now
that the shopping has been done, the real fun starts. Returns, exchanges, gifts
that didn't make it home for the holidays... It's time for e-tailers to flex their
customer service muscle, and their future may very well depend on it.
CyberAtlas
http://cyberatlas.internet.com/markets/retailing/article/0%2C1323%2C6061_274891%2C00.html
Glitch-free
online shopping tips
Holiday disappointments
change consumer behavior
CBS MarketWatch
http://cbs.marketwatch.com/archive/20000106/news/current/brm_personal.htx?source=htx/http2_mw
Ladies
And Gentlemen, Start Your ShopBots
The
artificial intelligence laboratory at the University of Michigan is organizing
a competition to find a champion software-based shopping agent.
Airlines'
Ticket Comparison-Shop Site Cleared for Takeoff
As
industry consolidates, the as-yet-unnamed venture hopes to compete with other
sites' name-your-price model.
The Industry Standard
http://www.thestandard.com/article/display/0%2C1151%2C8828%2C00.html
Customer
Service Goes Virtual
Personalized
beauty-care site Reflect.com is making a big bet on an innovative new form of
customer interaction replacing service reps with software.
Online
Customer Service Tough To Implement
E-tailers
are scrambling to come up with the right solutions to satisfy customer service
needs. While the most comprehensive solution is to provide live representatives,
it is also the most expensive solution. Many cost-conscious online merchants are
looking at natural language processing software. The big question is whether it
will work.
E-Commerce Times
http://www.ecommercetimes.com/news/viewpoint2000/view-000119-1.shtml
Can
Exchanges Put Energy Into E-Commerce?
Ariba,
Commerce One pair off with petrochemical corporations in hopes of beginning b-to-b-eautiful
friendships.
The Industry Standard
http://www.thestandard.com/article/display/0%2C1151%2C8970%2C00.html
E-Business
Means E-Relationships
Web retailers
must gain consumers' loyalty and trust before making the sales pitch.
Tax
Planning With ISOs
One of the most
popular and useful forms of stock-based compensation is the incentive stock option,
or ISO. Rapidly growing e-commerce companies, which are always short of cash,
see options as a way of conserving cash; and, employees see options as a way of
participating in company growth.
E-Commerce Tax News
It's
Not Big Brother, It's Customer Service
Many
companies are making it possible for e-commerce sites to pipe live customer service
representatives to shoppers over the Internet. The company representatives --
however unseen in the background -- are sometimes able to get in contact with
Web shoppers, many of whom believe they are browsing the Net unobserved.
Outpost
Leaves Data Unguarded
Outpost.com
lets you track your orders online -- and everyone else's too. A security glitch
leaves names, purchases, email, and shipping address exposed.
E-MARKETING
NEWS
ToC
The Internet
Retail Revolution
Amazon.com
Tops Shopping Sites
Online
Consumer Spending Growth Slowing
E-Holiday Sales Peak During 2nd Week of December
AOL users spend billions over holidays
Consumables Market Takes Larger Share
of E-Commerce
Would
you buy an Old Master online?
Affiliate Marketing's Last Stand?
"Dot coms" look to score from Super Bowl ads
Pet Sites Vie To Be Top Dog
Virgin Megastores keeps customers in hand
CyberCash Denies Fault in Security
Breach Case
E-commerce
sites target women
----
The Internet Retail Revolution
Although
the shape and form of retailing has continued to evolve throughout history, its
significance to society in distributing goods and services cannot be understated.
To get an idea of how important retailing is to our economy, one need only look
at current figures.
NetCommerce Magazine
Amazon.com
Tops Shopping Sites
More than one
in four Internet users did part of their holiday shopping online. So how come
sales fell short of Ernst & Young's US$15 billion predictions?
Online
Consumer Spending Growth Slowing
The
rate of growth of online spending per person is declining even though total online
retail spending is increasing, according to a study by the The Wharton School
of Business.
Cyber Atlas
http://cyberatlas.internet.com/markets/retailing/article/0%2C1323%2C6061_271961%2C00.html
E-Holiday
Sales Peak During 2nd Week of December
Online
shopping reached its peak during the week of December 6th through 12th, according
to a Goldman Sachs / PC Data Online survey that was released today. Spending then
fell from $1.25 billion to $495 million during Christmas week December 20 – 26
, as online visitors turned to greeting cards and computer game sites.
ECommerceTimes
AOL
users spend billions over holidays
Internet
giant America Online said members of its service spent $2.5 billion shopping on
the Internet during the holiday season, a total that more than doubled from the
same period last year.
Consumables
Market Takes Larger Share of E-Commerce
Total
online retail sales during 1999 are expected to reach $66 billion, according to
ActivMedia Research, and the buying of consumable products will lead the way into
the next century.
CyberAtlas
http://cyberatlas.internet.com/markets/retailing/article/0%2C1323%2C6061_273531%2C00.html
Would
you buy an Old Master online?
How
about a New Master? Online galleries are hoping to make art lovers -- and buyers
-- out of us all, using the power of the Internet.
Affiliate
Marketing's Last Stand?
Two years
ago at this time, affiliate marketing was flying under everyone's radar. Last
year at this time, affiliate marketing was a real hot topic. These days, it's
mostly under the radar again.
"Dot
coms" look to score from Super Bowl ads
Super
Bowl Sunday may not wind up so super for Internet companies that are spending
huge chunks of their marketing budgets on the advertising world's premier showcase.
Pet
Sites Vie To Be Top Dog
Startups,
chain stores, and venture capitalists alike are all betting big bucks on building
the perfect online pet store.
Virgin
Megastores keeps customers in hand
Virgin
Megastores next month will offer 10,000 preferred customers a free personal digital
appliance that they can use to browse the Net--but not before logging on to Virginmega.com.
CyberCash
Denies Fault in Security Breach Case
After
coming under heavy scrutiny for an alleged software failure that allowed an unidentified
hacker to purloin and publish confidential credit card information on the Internet,
CyberCash has issued a terse statement denying that its product contributed in
any way to the security breach.
E-Commerce Times
http://www.ecommercetimes.com/news/articles2000/000111-2.shtml
E-commerce
sites target women
The Web sites with
the highest percentage of women viewers last November, the start of the holiday
shopping season, were toy retailers, women's portals and greeting card sites,
according to a report released on Monday.
SUPPLY
CHAIN NEWS
ToC
BizTalk:
All Talk?
IBM
lukewarm about Microsoft's 'proprietary' BizTalk
Channel Companies Invest In First
E-Business Hub
Consumer
sites adopt barter model
Exchanges for Everything
Gartner ultrabullish on B2B
Amazon buyers choose Barnes &
Noble for returns
Attention
shoppers
Manufacturers
Grapple With Online Sales
Luxury Watchmakers Are Web Wary
'Be Prepared' Not Just a Motto in
Post-Y2K Era
The
Y2K Bug Was in the Channel
ToysRUs.com Sued: Santa Failed
Barter Exchanges on the Internet
Can FedEx Get Up to Net Speed by
Slowing Deliveries Down?
Ship happens: Same-Day Delivery Woes
Study: retailers remain unready for
online sales
----
BizTalk:
All Talk?
Key pieces of Microsoft's e-commerce strategy are still missing
in action.
IBM
lukewarm about Microsoft's 'proprietary' BizTalk
A
key IBM executive, in an interview here at the company's Partner World 2000 conference,
said Big Blue will only support the BizTalk Framework -- a Microsoft-developed
framework for describing how the Extensible Markup Language is to be used in business-to-business
commerce -- in Windows environments.
Channel
Companies Invest In First E-Business Hub
Channel
giants Ingram Micro Inc., Tech Data Corp., Avnet Inc., Arrow Electronics Inc.,
FDX Corp. and Softbank said today they have collaborated to help create the first
e-business hub for the IT industry. The
venture, Viacore Inc., is a service provider developing the first e-commerce business-to-business
hub linked with RosettaNet Internet-based language standards and designed for
the IT industry, organizers said.
Computer Reseller News
Consumer
sites adopt barter model
A new crop
of start-ups and their heavyweight financial backers are betting that the next
wave in consumer e-commerce will have people trading their belongings without
cash.
Exchanges
for Everything
Buyers and sellers
are leveraging the power of auctions for every good imaginable. Are you ready
to compete in the new exchange economy?
The Industry Standard
http://www.thestandard.com/article/display/0%2C1151%2C8850%2C00.html
Gartner
ultrabullish on B2B
The market research
firms sees big things ahead for the B2B commerce market and for the B2B market
makers.
Amazon
buyers choose Barnes & Noble for returns
Amazon.com
touts a quick and easy return policy, yet some of its customers find it easier
to return books at rival Barnes & Noble superstores
CNET News.com
Commerce
One, Ariba in B2B e-commerce battle
Online procurement rivals Commerce
One and Ariba are engaged in a marketing battle for the ages.
CNET News.com
http://news.cnet.com/news/0-1008-200-1532034.html
Attention
shoppers
Top consumer goods manufacturers
wisely look to ally with Web grocers while it's still cheap.
Manufacturers
Grapple With Online Sales
Just as
Amazon.com has led millions of would-be entrepreneurs toward the e-commerce promised
land, so too has the success of Dell Computer led countless manufacturers to believe
that their future success rides on the ability to sell directly to consumers over
the Internet.
Luxury
Watchmakers Are Web Wary
Luxury-goods
companies like Europe's makers of high-end watches are getting increasingly uneasy
about the Internet, which threatens to loosen their control over distribution.
'Be
Prepared' Not Just a Motto in Post-Y2K Era
The
peaceful passage of the Y2K weekend hasn't prompted massive returns, online retailers
say.
The Industry Standard
http://www.thestandard.com/article/display/0%2C1151%2C8676%2C00.html
The
Y2K Bug Was in the Channel
There is
a serious Y2K problem, after all, and it originates from Cybercash's ICVerify
unit, recently victimized by a cracker-embezzler who tried to post 300,000 credit
card numbers online. The problem lies in those terminals merchants use to process
credit card transactions, and how they got them. It's estimated that some 6,000
stores are impacted.
ToysRUs.com Sued: Santa Failed
A
customer files a class-action suit against the toys giant Internet division because
it couldn't get the gifts under the Xmas tree in time.
Barter
Exchanges on the Internet
The Internet
is an ideal medium for bartering goods and services. Barter exchanges, when brought
to the Web, enjoy a great potential for growth. The tax rules for recognizing
income from bartering transactions present no great difficulties. The rules that
apply outside the Web will apply equally to Internet-based transactions.
E-Commerce Tax News
Can
FedEx Get Up to Net Speed by Slowing Deliveries Down?
With
its stock in the dumps, the air express giant reorganizes operations to better
reach the e-commerce customer on the ground.
Business Week
Ship happens: Same-Day Delivery Woes
Ordering online gets easier with practice.
Actually receiving what you ordered, however, can be more of a challenge. Until
goods can be beamed up, Star Trek-style, e-commerce companies will keep coming
up with new delivery strategies.
The Industry Standard
http://www.thestandard.com/article/display/0%2C1151%2C9004%2C00.html
Study: retailers remain unready for online
sales
Despite the growth of e-commerce,
many offline companies remain unprepared to compete on the Internet, according
to a new study.
CONTENT,
PORTALS & COMMUNITY NEWS
ToC
GM
pushes for Toyota to join e-commerce site
Vertical
Portals Pick Up Steam
Disney's Go.com narrowing
focus
Yahoo!
Plans 'Group Buy' Service
Internet shoppers are a new source for charitable donations
New Ranking Service Shuns Leading
E-tailers
Will
NBC viewers become Net shoppers?
CNET gained 6M shopping
'leads' in December
Commerce:
E-Marketplaces Getting Connected
Marketplaces Where Businesses Meet
B2B E-Commerce Transforms Chemical
Industry
Web
Markets Booming
----
GM
pushes for Toyota to join e-commerce site
General Motors is intensifying
its talks with Toyota Motor to involve the Japanese automaker in TradeXchange,
and it is open to offering Toyota a stake in the new business-to-business e-commerce
site, a senior GM official said today.
CNET News.com
Vertical
Portals Pick Up Steam
Microsoft, SAP and a host of newer players are seeking
new ways to reach target markets.
Disney's
Go.com narrowing focus
The company's online directory is changing its
Web strategy, narrowing its focus to play up its strength as an entertainment
destination.
CNET News.com
Yahoo! Plans 'Group Buy' Service
Navigation hub Yahoo! is preparing to
launch an aggregated selling service in the second half of the year, a move signaling
that the idea of "group buying" may be on the verge of becoming a mainstream
part of Web commerce
Inter@ctive Week
http://www.zdnet.com/ebusiness/stories/0,5918,2423012,00.html
Internet shoppers are a new source for
charitable donations
Each morning,
Paula Duffy powers up her computer and takes on the weight of the world.
The Nando Times
http://www.nandotimes.com/technology/story/0%2C1643%2C500149260-500181422-500740788-0%2C00.html
New
Ranking Service Shuns Leading E-tailers
Customer
service portal Feedback Direct joined the ratings game this week by launching
the Feedback 50 online companies with the best customer service operations.
E-Commerce Times
http://www.ecommercetimes.com/news/articles2000/000105-7.shtml
Will
NBC viewers become Net shoppers?
NBCi
and ValueVision will invest in Roxy.com, an online consumer electronics store,
as part of a broader strategy to turn TV viewers into Net shoppers.
CNET
gained 6M shopping 'leads' in December
The
online technology company CNET Inc. Thursday said December shopping activity on
its site was more than double year-ago levels.
Commerce:
E-Marketplaces Getting Connected
Name
the commodity or service and there soon will be an Internet marketplace specializing
in bringing together buyers and sellers for that sector.
Marketplaces
Where Businesses Meet
In the world
of business-to-business Internet commerce, it has become difficult to keep up
with the rapid-fire creation of so-called e-marketplaces -- the darlings du jour
of the investment community.
B2B
E-Commerce Transforms Chemical Industry
Chemical
auctions, exchanges and a variety of e-commerce sites have altered the way that
chemicals are bought and sold worldwide, according to Forrester Research.
E-Commerce Times
http://www.ecommercetimes.com/news/articles2000/000125-3.shtml
Web
Markets Booming
A bumper crop of electronic
marketplaces blossomed onto the Internet scene Monday.
GOVERNANCE
& GOING GLOBAL NEWS
ToC
UPS sees regulations hamper Latin e-commerce
European E-Commerce To Hit $1 Trillion by 2004
No e-taxes, says CES panel
U.S. Hispanic E-Shoppers Indifferent To Language
European E-Christmas Sales Fly, But Not Profits
Japan convenience stores in e-commerce battle
Net Taxes: When, Not If
European E-Commerce Still Lags Behind U.S.
Singapore encourages e-commerce with incentives
National Retailers Mull E-Tax
U.S. Culture Pervades Global E-commerce
Pushing for a Crackdown on Auto Sales Done Directly Online
A Merry e-Christmas for UK?
Web brings boom for small businesses
’E-commerce backers are targeting Latin America, but its a tough sell
----
UPS sees regulations hamper Latin e-commerce
Tariffs, cumbersome customs rules and
other government regulations are a big hurdle to electronic commerce throughout
Latin America, according to a leader of U.S. deliveries-giant United Parcel Service
Inc.
European
E-Commerce To Hit $1 Trillion by 2004
According
to a new report by Forrester Research, European e-commerce will grow at triple-digit
rates over the next five years to a total of more than $1 trillion
No
e-taxes, says CES panel
E-commerce
isn't ruining bricks-and-mortar businesses and should be left alone, Virginia
governor says.
U.S.
Hispanic E-Shoppers Indifferent To Language
Spanish-language
online retailer Espanol.com has found that few Hispanic Internet shoppers in the
United States care whether their shopping destinations are in English or Spanish.
E-Commerce Times
http://www.ecommercetimes.com/news/articles2000/000107-6.shtml
European
E-Christmas Sales Fly, But Not Profits
Online
shopping boomed across Europe over Christmas as expected, but Internet retailers
piled up heavy losses and goods were often delivered late.
Japan
convenience stores in e-commerce battle
The
battle for Japan's fast-growing e-commerce market among operators of huge convenience
store chains intensified on Tuesday when five firms teamed up to compete with
top chain store operator Seven-Eleven.
Net
Taxes: When, Not If
Economics will
force tax equality for online and offline merchants.
European E-Commerce Still Lags Behind
U.S.
Despite recent gains, European
e-commerce still lags behind online sales in the United States, according to a
new study from International Data Corporation
E-Commerce Times
http://www.ecommercetimes.com/news/articles2000/000113-2.shtml
Singapore
encourages e-commerce with incentives
Singapore
said on Thursday it had approved its first two companies under a tax incentive
scheme to encourage firms to set up regional e-commerce trading centers in the
city state.
National
Retailers Mull E-Tax
The din of whether
to tax Internet commerce is destined to become louder Jan. 18 when the 99 member
board of the National Retail Federation votes to take a position on the issue."
U.S. Culture Pervades Global E-commerce
Outside the United States, consumers are
increasingly shopping online, but it's a young market slowed by security concerns,
a developing infrastructure, and cultural risks, said speakers at a conference
in Ontario.
Pushing for a Crackdown on Auto Sales
Done Directly Online
Internet companies
that sell cars directly to consumers are encountering stiff opposition from auto
dealers, who are using their influence in state legislatures and with state regulators
to protect their businesses.
A Merry e-Christmas for UK?
It
appears that many people in the UK went online to find the cheapest prices for
gifts - but then headed to the high street to buy them.
Web
brings boom for small businesses
UK
e-commerce minister Patricia Hewitt launches a national award scheme for small
businesses who go online.
’E-commerce
backers are targeting Latin America, but its a tough sell
Latin
America is heralded as the next frontier for electronic commerce. But making e-commerce
happen in countries such as Mexico will require overcoming some serious obstacles.
Antiquated back-office computer systems, inefficient distribution networks and
widespread credit-card fraud have kept many businesses from jumping online.
PARTNERS & DEALS NEWS
ToC
CMGI's
Engage buys Flycast and Adsmart
Medtronic enters alliance
with Healtheon/WebMD
CA Expands E-Services
Portfolio
Microsoft
Takes B2B Stake In VerticalNet
New York Times to spin off Net division
VC
firms hot on trail of B2B startups
Softbank considers additional banking operations
PricewaterhouseCoopers denies report
of IBM ties
A
new spin on e-commerce
CNET Acquires mySimon
Time Warner, EMI rock the music world
What EMI deal means
for the Web
B2B
expert Breakaway buys Eggrock for $250M
IBM
and SAS enter e-business partnership
Ask Jeeves buys Direct Hit
Commerce One to buy product information
manager
Mexico
retailer to buy CompUSA
Wal-Mart, Accel To Create
Web Company
Cisco,
IBM join forces on e-business offerings
Airlines
join forces on new Web site
Net Perceptions buys data analysis vendor
Independents merge to fight the flower
powers
Drugstore.com
Buys Beauty.com
MGM,
Blockbuster team for Net movie delivery
BroadVision
to buy Interleaf, profit nearly triples
Ariba,
Ernst & Young in E-Commerce Deal
----
CMGI's
Engage buys Flycast and Adsmart
Engage Technologies agreed to buy the
two smaller Internet-advertising companies from majority holder CMGI for $2.5
billion in stock
Medtronic
enters alliance with Healtheon/WebMD
Medtronic, a maker of medical devices,
said today it has formed a $100 million, four-year partnership with Healtheon/WebMD
to provide health care information over the Internet.
CNET News.com
CA
Expands E-Services Portfolio
Computer Associates International Inc. has
acquired a minority stake in I-Storm Inc., a specialist in developing and operating
e-commerce Web sites. Terms of the transaction were not disclosed, but CA was
said to have paid $2 million-plus for an under-10 percent share of I-Storm. CA
will have a seat on I-Storm's five-member board
Microsoft
Takes B2B Stake In VerticalNet
Microsoft is making a play to get more
directly involved in the business-to-business marketplace arena by taking a large
equity stake in VerticalNet.
Inter@ctive Week
http://www.zdnet.com/ebusiness/stories/0,5918,2425528,00.html
New
York Times to spin off Net division
The
publisher files to raise as much as $100 million in an initial stock offering
for a tracking stock to represent its Internet business division, the Times Company
Digital.
VC
firms hot on trail of B2B startups
The venture capitalists who flocked
to the Showcase conference in Palm Springs were gaga to find new business-to-business
opportunities.
Softbank considers additional
banking operations
The Japanese Internet
investor is in informal talks with Fuji Bank on an online banking venture as it
tries to push to the forefront of the restructuring of Japan's financial industry.
PricewaterhouseCoopers
denies report of IBM ties
The Company
denies a report that it is considering selling its consulting unit to IBM or teaming
up with the computer maker.
A
new spin on e-commerce
More and more
large companies are spinning off their e-commerce units to maximize valuations.
The rewards could be great, but so are the risks.
CNET
Acquires mySimon
Internet publisher
CNET Inc. Thursday acquired comparison shopping service mySimon for $700 million.
Time
Warner, EMI rock the music world
AOL's
new partner, Time Warner, will become the world's largest record company -- controlling
about 20 percent of global market.
What
EMI deal means for the Web
AOL-Time
Warner-EMI deals have rocked the music business and showed it finally awakening
to the not-so-distant multimedia future.
B2B
expert Breakaway buys Eggrock for $250M
Breakaway Solutions Inc. today
announced it will acquire systems integrator and consulting firm Eggrock Partners
in an all-stock deal valued at about $250 million.
IBM
and SAS enter e-business partnership
IBM and SAS Institute Inc. on Monday announced a partnership to tighten
integration between IBM's DB2 Universal Database and SAS analytic software and
to provide enhanced consulting services to e-businesses
Ask Jeeves buys Direct Hit
Search company Ask Jeeves Inc. will acquire
Direct Hit Technologies Inc. in a deal worth around $507 million. The deal calls
for Ask Jeeves to exchange 5.12 million shares, approximately 12 percent of the
company, for Direct Hit. Ask Jeeves closed at $99 Monday
Commerce
One to buy product information manager
Commerce
One (Nasdaq: CMRC) slid in after-hours trading Tuesday after the company announced
plans to issue 870,000 shares as part of a deal to buy a system for online catalogs.
Mexico
retailer to buy CompUSA
Mexico-based retailer Grupo Sanborns said today
it plans to acquire computer retailer CompUSA in a tender offer worth $10.10 per
share.
CNET News.com
Wal-Mart,
Accel To Create Web Company
The discount retailer late Thursday said it
is partnering with venture capital firm Accel Partners to create a stand-alone
Web retailing company carrying the Wal-Mart brand.
Inter@ctive Week
http://www.zdnet.com/ebusiness/stories/0,5918,2418646,00.html
Cisco,
IBM join forces on e-business offerings
IBM and Cisco Systems Inc. added
some meat to an ongoing technology alliance today, announcing two initiatives
that could help IT managers better manage Internet transactions
Airlines
join forces on new Web site
American Airlines, US Airways and other carriers
have signed up to offer tickets, including Internet-only discounts, on a Web site
being created by United, Delta, Northwest and Continental.
Nearly
two dozen U.S. and foreign airlines have signed up to offer tickets, including
discounted Internet-only special fares, on a Web site being created by UAL Corp.'s
United Airlines, Delta Air Lines, Northwest Airlines and Continental Airlines.
WSJ Interactive Edition
http://www.zdnet.com/ebusiness/stories/0,5918,2421755,00.html
Net
Perceptions buys data analysis vendor
Net
Perceptions Inc., a maker of software that enables e-business Web sites to deliver
personalized Web content to surfers, is fortifying its portfolio with the $126
million acquisition of a data-analysis developer.
Independents
merge to fight the flower powers
Proflowers.com
and Flowerfarm.com joined forces today to compete in the fast-growing online flower
market.
Drugstore.com
Buys Beauty.com
Online pharmacy Drugstore.com
is buying cosmetic retailer Beauty.com for about $42 million in stock.
The Industry Standard
http://www.thestandard.com/article/display/0%2C1151%2C8765%2C00.html
MGM,
Blockbuster team for Net movie delivery
Film
studio Metro-Goldwyn-Mayer, the home of classic musicals and holder of the rights
to 19 James Bond movies, today reached agreement with rental giant Blockbuster
to find ways to give customers movies via the Internet.
BroadVision
to buy Interleaf, profit nearly triples
BroadVision, which makes software
for Internet commerce, said its fourth quarter profit rose 287 percent, and announced
it would buy Internet e-commerce software maker Interleaf.
CNET News.com
Ariba,
Ernst & Young in E-Commerce Deal
Ariba Inc., a maker of software to
help businesses use the Internet to buy supplies, said Monday it had entered a
deal with Ernst & Young LLP to provide products and services for electronic
commerce.
MOVERS & SHAKERS NEWS
ToC
Online merchants seek to improve e-commerce
Amazon.com Announces Layoffs
Beyond.com hits hard times
Barnesandnoble.com CEO closes chapter
TheGlobe.com founders step aside as CEOs
----
Online
merchants seek to improve e-commerce
Electronic
commerce executives said they want to make online shopping better than any experience
in a physical store at a conference of Texas e-commerce companies.
Dallas Morning News
Amazon.com
Announces Layoffs
Amazon.com
Inc. said yesterday that it will lay off 150 employees as part of a company-wide
reorganization, just five days before it is expected to report further losses
in its fourth quarter.
Washington Post
http://washingtonpost.com/wp-dyn/business/A45329-2000Jan28.html
Beyond.com
hits hard times
CEO Mark Breier will step down and the company will lay
off almost 20 percent of its work force.
Beyond.com will lay off around 20 percent of its work force in a restructuring
move that will shift the company’s focus away from consumer sales.
Barnesandnoble.com
CEO closes chapter
Jonathan Bulkeley, just a year on the job, is leaving
the online bookseller to focus on investments. Barnesandnoble.com Inc., the online
bookseller in heated competition with Amazon.com Inc., has lost its chief executive
after just one year on the job.
TheGlobe.com
founders step aside as CEOs
Online services firm Theglobe.com Inc. said
on Thursday that joint CEOs Stephan Paternot and Todd Krizelman were stepping
down as the leaders of the company they founded five years ago. Theglobe.com said
it would initiate a search for a new chief executive with a view to taking over
during the second quarter
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