| - Pitfalls
in the Customer Loyalty Quest
- IBM's
new partnering experiment
- Clothing
Retailer Finds Worldwide Business On The Web
- Pepsi
foots the bill for wireless ads
- Wireless
Games Mean Big Bucks
- British
Airways blames reduced traffic on computer glitch
- Business
via the indirect channel
- E.piphany
Pitches New Sales App
- Amazon
Has No Plans to Open Retail Outlets
- Relearn
how to sell
- Advertising Businesses
are Weak
- Online Retail Revenues
Rise in North America
- A Fight
for the Top of the TV
- Crystal
palace
- Consumer Goods Firms
Boost Ads at Niche Web Sites
- The
Shift to a Services-Based Integration Paradigm Is Ushering in a New Era of eBusiness
- B-To-C
Websites Average 54,000 Visitors Per Week; 12% Buy!
- AOL
Latin America Membership Surpasses 750,000
- Future
Success in Global Handset Market Dependent on Survival of the Fittest
- The
Road to eBusiness Maturity Goes Through Enterprise Information Management
- Potential
for Widespread Adoption of Streaming Media
- Five
Distinct Groups Of Sports-Savvy Europeans To Guide Consumer Technology And Packaged
Goods Firms
- Bill Takes On Ads
at School
Pitfalls in the
Customer Loyalty Quest
The old axiom that it is cheaper to get sales from
existing clients than from new ones is more than a pithy expression -- it also
cuts to the heart of a new study by Forrester Research that delves into the mysteries
surrounding customer loyalty. IBM's
new partnering experiment
Amid sushi and vegetable platters, IBM business
partners are exchanging business cards, part of Big Blue's latest experiment in
partnering dubbed "Business Partner Connections" events. Clothing
Retailer Finds Worldwide Business On The Web
Sam Taylor, VP of International
operations at Lands' End, recently spoke with Computerworld's Carol Sliwa about
the company's successful global operations and strategy. Pepsi
foots the bill for wireless ads
Pepsico became the latest in a growing
number of major international companies to use wireless advertising as a way to
sell products, with the soda maker launching a campaign thinly disguised as a
game played on a cell phone. Wireless
Games Mean Big Bucks
Wireless games, hugely popular in Japan and elsewhere
around the globe, will soon attract a large fan base in the United States, according
to the Yankee Group. British
Airways blames reduced traffic on computer glitch
British Airways said
that a recent computer glitch contributed to a 20 million pound drop in revenues,
and will continue to impact revenues for weeks to come. Business
via the indirect channel
Aiming to reduce costs and increase profits,
some vendors are using the Net for direct sales and marketing initiatives, eliminating
the indirect channel from the value chain. E.piphany
Pitches New Sales App
In a bid to round out its offerings and challenge
Siebel Systems and Oracle Corp. for CRM supremacy, software maker E.piphany has
rolled out a new direct sales application as part of its CRM suite. Amazon
Has No Plans to Open Retail Outlets
Don't expect Amazon.com to venture
into this newfangled click-and-mortar hype anytime soon. While many offline retailers
that went online saw profits surge, Amazon has no plans to embark on the rockier
online-to-offline road. Relearn
how to sell
In tough times you have to prove there's a reason why your
customers need your services. Every salesperson with an ounce of training knows
these basic techniques, but you'll have to forgive the industry's salespeople
if their skills are a little rusty. Advertising
Businesses are Weak
Although its advertising-based businesses are experiencing
weak results, The Washington Post Company's fastest-growing divisions are making
good progress Online
Retail Revenues Rise in North America
The online retail market in North
America will rise from $44.5 billion in 2000 to over $65 billion in 2001, representing
a 46% jump. A
Fight for the Top of the TV
Personal video recorders like TiVo were supposed
to be huge. A renewed marketing push finally might fulfill that promise.
Crystal
palace
Thanks to Digital River, Crystal Decisions, maker of the Crystal
Reports family of Windows-based reporting tools, software downloads now account
for 45 percent of all online sales. Consumer
Goods Firms Boost Ads at Niche Web Sites
A Jupiter Media Metrix report
revealed consumer packaged goods companies are spending more dollars on highly
targeted ads. The
Shift to a Services-Based Integration Paradigm Is Ushering in a New Era of eBusiness
eBusiness is evolving big time. Leading the evolutionary process now is a
paradigm shift from accessing and/or integrating specific applications on specific
platforms to interacting with an environment composed of services. B-To-C
Websites Average 54,000 Visitors Per Week; 12% Buy!
The total number of
web site visitors on a weekly basis average nearly 36,000, with B-to-C segments
reporting as many as 54,000 in a week AOL
Latin America Membership Surpasses 750,000
AOL Latin America Inc. said
its membership has surpassed 750,000, citing its aggressive marketing campaign
in the region and partnership with Brazil's Banco Itau SA. Future
Success in Global Handset Market Dependent on Survival of the Fittest
Corporate-level
stability, effective management, and the ability to quickly adapt to changing
market conditions are the key factors that determine survival vs. failure for
manufacturers in the competitive global wireless handset business. The
Road to eBusiness Maturity Goes Through Enterprise Information Management
Businesses are racing toward ever-greater uses of Internet technology to achieve
ebusiness maturity. Potential
for Widespread Adoption of Streaming Media
The use of multimedia content
is increasingly employed as a vehicle to sell products and services as well as
to inform and educate users. Five
Distinct Groups Of Sports-Savvy Europeans To Guide Consumer Technology And Packaged
Goods Firms
Sports-savvy consumers have a higher uptake of technology,
making them very attractive to both consumer technology and packaged goods companies
Bill
Takes On Ads at School
The Senate is considering provisions to a bill
that would restrict the amount of information marketers can zap students with.
Naturally, the ad people don't like it.
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