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"Free" Extends into the B2B Space

http://ecnow.com/top10trends2000.htm

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May 1, 2000 *3,700 subscribers* Volume 2, Issue 5
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E-MARKETING

ToC

  • Giveaway sites win big with Web sweepstakes
  • Angara Launches E-Commerce Targeting Service
  • AOL pairs with photo retailer for online snapshots
  • Are You Writing Enough Checks?
  • Companies Pouring Cash Into Net Ads
  • How to pry that personal data loose
  • Net Advertising May Slow, but it Ain't Over Yet
  • Net companies go to extremes to be noticed
  • Online-Coupon Companies Battle Over Patents
  • R&D Goes B-to-B
  • RocketCash sets up currency exchange
  • The Luxury of Selling Online
  • Web companies take sales into their own hands
  • Web Sites Gamble on Giveaways

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Giveaway sites win big with Web sweepstakes
Users may be winning cash, but operators of Web giveaway sites are reveling in big traffic numbers and loads of customer data.

Angara Launches E-Commerce Targeting Service
Angara, a start-up provider of online marketing services, began operations with the launch of the Angara E-Commerce Targeting Service, a hosted application service for lowering customer acquisition costs by targeting content to unknown site visitors in real-time.

AOL pairs with photo retailer for online snapshots
America Online announced today a marketing alliance with photo chain store Ritz Camera and Web site network Phobo.com.

Are You Writing Enough Checks?
With any kind of performance marketing, if you're not writing checks, your cash register isn't ringing. Setting your commission schedule and payout rates can be a real source of angst. The tendency across a wide spectrum of programs is to either pay too little, or worse, to pay for the wrong things.

Companies Pouring Cash Into Net Ads
Spending on online advertising keeps doubling year every year, according to a new study.

How to pry that personal data loose
To stay competitive, Net firms are collecting huge volumes of data about their customers. Here are the three secrets to successfully coax this valuable information from your site's visitors.

Net Advertising May Slow, but it Ain't Over Yet
Some ad execs say the dot-com spending feast could turn to famine, but not all dot-coms think the party's ended.

Net companies go to extremes to be noticed
Net companies are resorting to guerrilla ad tactics in the very real war to pull in customers, turn profits and satisfy investors.

Online-Coupon Companies Battle Over Patents
Failure could be too high a price for firms sparring over the right to promote products and offers on the Web.

R&D Goes B-to-B
Could it be an e-commerce business model that no one's shot full of holes yet? A new business-to-business exchange, Yet2.com, seeks to play matchmaker for patent-holders and companies that need new technology.

RocketCash sets up currency exchange
Somewhat like airlines that accept other carriers' frequent-flyer miles, this new program lets users combine online rewards from various sites.

The Luxury of Selling Online
How to determine the best way to integrate your catalog operations and your Website

Web companies take sales into their own hands
Affiliate programs are under attack. A crop of e-commerce service providers such as Vitessa, Escalate and Iconomy are telling some content providers that they are losing money by sending customers to another site.

Web Sites Gamble on Giveaways
Forget e-mail, online bookselling and digital pornography. For the next big thing to attract customers, the Internet's entrepreneurs have turned the clock back to one of the oldest tricks in the book: sweepstakes.

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