- Dell bumps Compaq as top PC maker
- Retention-Based
Advertising
- New technology
serves ads sans cookies
- Online
Advertisers Must Deploy Campaigns That Match The Behavior Of Europe's Multi-Channel
Consumers
- ASK JEEVES Launches
AD Network
- Web auction site
meets resistance to storefronts
- AOL:
The New Online Profit Model?
- Email
Worth its Weight in Clicks
- Dell
seeks to keep the wolves at bay
- Should
Ad Agencies and PR Firms Eliminate Their Internet Divisions?
- Bear
Opportunities
- Sprint Gains
Channels in Multiple Markets for its Broadband Wireless Service
- Success
One Account At A Time
- Three
global ad firms team up to modernize sales
- Web
Travel's Next Big Opportunity
- Cisco
launches major storage networking initiative
- USi
leads worldwide ASP market
- Awash
In A Sea Of Blue
- A spoonful
of e-medicine
- The Sizzle
- Judge
allows Juno Online to resume banner ads
- Wireless
Firms Target Healthcare
- Canadian
Retailer: We Deserve 'Crappy' Internet Domain
- Meeting
the Needs of Traditional Advertisers
Dell
bumps Compaq as top PC maker It may have ended Compaq's seven-year reign
as PC leader in the first quarter, but Dell Computer now finds its empire is on
distinctly shaky ground. Retention-Based
Advertising Advertising columnist Tom Hespos explains why marketing to
existing customers is at least as important as trying to win new ones.
New
technology serves ads sans cookies An advertising technology company is
hoping to turn concerns about Internet privacy to its advantage, offering a way
for companies to deliver online ads without using electronic markers known as
cookies. Online
Advertisers Must Deploy Campaigns That Match The Behavior Of Europe's Multi-Channel
Consumers Net-based advertising will grow to Ä6 billion, or 5% of
all advertising spend in 2005, but to exploit this potential, marketers must redefine
their own goals and organization ASK
JEEVES Launches AD Network Ask Jeeves--the Web's most popular butler announced
the DirectHit Network, an advertising network based on its keyword search infrastructure.
Web
auction site meets resistance to storefronts eBay Inc. is looking to leverage
its 28 million registered auction customers by expanding its e-commerce offerings
with hosted storefronts for small business. AOL:
The New Online Profit Model? Now that AOL Time Warner is proving that
its ultimate hedge combination of Internet access and media is working better
than most analysts expected Email
Worth its Weight in Clicks Flash-enabled email helps Northwest Airlinesí
online mall take off. Dell
seeks to keep the wolves at bay With revenue declining for the first time
in its 17-year history, Dell Computer is looking at foreign markets and computing
services to boost its fortunes. Should
Ad Agencies and PR Firms Eliminate Their Internet Divisions? A few years
ago all we heard about were agencies starting egroups. Now, the client-side integrated
online / offline marketing trend is extending to agencies. Bear
Opportunities An economic slowdown doesn't mean abandoning marketing plans--it
means being clever enough to take advantage. Sprint
Gains Channels in Multiple Markets for its Broadband Wireless Service Sprint
announced airtime agreements with several Instructional Television Fixed Service
and Multi-channel, Multi-point Distribution Service license holders, bringing
Sprint's spectrum portfolio to more than 1,100 channels in 90 markets Success
One Account At A Time Account development is driven by improvement in
customer loyalty. But it's still good for your bottom line. Three
global ad firms team up to modernize sales Three of the largest global
advertising companies are joining forces to create a new Web-based system designed
to cut the high costs of bringing ad buyers and sellers together. Web
Travel's Next Big Opportunity As airlines see their revenues decline and
look to cut commissions on ticket sales, online travel companies would be wise
to turn their attentions to the virtually untouched opportunities in hotel reservations.
Cisco
launches major storage networking initiative Cisco Systems Inc. is taking
its experience in networking and applying it to the storage industry. USi
leads worldwide ASP market Application service provider USinternetworking
Inc., whose customer list includes Hershey Foods, Legg Mason and Kinkos, leads
the worldwide ASP market, according to market research firm IDC. Awash
In A Sea Of Blue Visitors to CBSMarketwatch.com may have noticed that
the site's homepage loaded washed in a blue hue that fades a few seconds later,
followed by synchronized Flash animation ads in two coordinated ad slots on the
site. Or at least, Kmart hoped site visitors noticed. A
spoonful of e-medicine Extranet helps drug company digest ad material
The
Sizzle What's Up In Digital Marketing and Advertising. Judge
allows Juno Online to resume banner ads A federal court judge lifted a
temporary restraining order against free Internet service provider Juno Online
Services Inc., allowing the company to again place third-party advertisements
on its floating banner. Wireless
Firms Target Healthcare Doctors were among the earliest adopters of cell
phones and pagers, so it makes sense that they would be willing to use wireless
devices to access critical patient information. Canadian
Retailer: We Deserve 'Crappy' Internet Domain In a move that would make
most marketers cringe, an icon of chain-store retailing in Canada is asking an
international intellectual property organization to rule that, when shoppers say
"Crappy Tire," they really mean "Canadian Tire." Meeting
the Needs of Traditional Advertisers Advertising columnist Jeffrey Graham
offers advice on how to win back the dollars of traditional advertisers.
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