E-MARKETING News

Subject: May2001 ECMgt.com: Customers Rule
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May 1, 2001 *4,200 subscribers* Volume 3, Issue 5
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  • Dell bumps Compaq as top PC maker
  • Retention-Based Advertising
  • New technology serves ads sans cookies
  • Online Advertisers Must Deploy Campaigns That Match The Behavior Of Europe's Multi-Channel Consumers
  • ASK JEEVES Launches AD Network
  • Web auction site meets resistance to storefronts
  • AOL: The New Online Profit Model?
  • Email Worth its Weight in Clicks
  • Dell seeks to keep the wolves at bay
  • Should Ad Agencies and PR Firms Eliminate Their Internet Divisions?
  • Bear Opportunities
  • Sprint Gains Channels in Multiple Markets for its Broadband Wireless Service
  • Success One Account At A Time
  • Three global ad firms team up to modernize sales
  • Web Travel's Next Big Opportunity
  • Cisco launches major storage networking initiative
  • USi leads worldwide ASP market
  • Awash In A Sea Of Blue
  • A spoonful of e-medicine
  • The Sizzle
  • Judge allows Juno Online to resume banner ads
  • Wireless Firms Target Healthcare
  • Canadian Retailer: We Deserve 'Crappy' Internet Domain
  • Meeting the Needs of Traditional Advertisers

Dell bumps Compaq as top PC maker
It may have ended Compaq's seven-year reign as PC leader in the first quarter, but Dell Computer now finds its empire is on distinctly shaky ground.

Retention-Based Advertising
Advertising columnist Tom Hespos explains why marketing to existing customers is at least as important as trying to win new ones.

New technology serves ads sans cookies
An advertising technology company is hoping to turn concerns about Internet privacy to its advantage, offering a way for companies to deliver online ads without using electronic markers known as cookies.

Online Advertisers Must Deploy Campaigns That Match The Behavior Of Europe's Multi-Channel Consumers
Net-based advertising will grow to Ä6 billion, or 5% of all advertising spend in 2005, but to exploit this potential, marketers must redefine their own goals and organization

ASK JEEVES Launches AD Network
Ask Jeeves--the Web's most popular butler announced the DirectHit Network, an advertising network based on its keyword search infrastructure.

Web auction site meets resistance to storefronts
eBay Inc. is looking to leverage its 28 million registered auction customers by expanding its e-commerce offerings with hosted storefronts for small business.

AOL: The New Online Profit Model?
Now that AOL Time Warner is proving that its ultimate hedge combination of Internet access and media is working better than most analysts expected

Email Worth its Weight in Clicks
Flash-enabled email helps Northwest Airlinesí online mall take off.

Dell seeks to keep the wolves at bay
With revenue declining for the first time in its 17-year history, Dell Computer is looking at foreign markets and computing services to boost its fortunes.

Should Ad Agencies and PR Firms Eliminate Their Internet Divisions?
A few years ago all we heard about were agencies starting egroups. Now, the client-side integrated online / offline marketing trend is extending to agencies.

Bear Opportunities
An economic slowdown doesn't mean abandoning marketing plans--it means being clever enough to take advantage.

Sprint Gains Channels in Multiple Markets for its Broadband Wireless Service
Sprint announced airtime agreements with several Instructional Television Fixed Service and Multi-channel, Multi-point Distribution Service license holders, bringing Sprint's spectrum portfolio to more than 1,100 channels in 90 markets

Success One Account At A Time
Account development is driven by improvement in customer loyalty. But it's still good for your bottom line.

Three global ad firms team up to modernize sales
Three of the largest global advertising companies are joining forces to create a new Web-based system designed to cut the high costs of bringing ad buyers and sellers together.

Web Travel's Next Big Opportunity
As airlines see their revenues decline and look to cut commissions on ticket sales, online travel companies would be wise to turn their attentions to the virtually untouched opportunities in hotel reservations.

Cisco launches major storage networking initiative
Cisco Systems Inc. is taking its experience in networking and applying it to the storage industry.

USi leads worldwide ASP market
Application service provider USinternetworking Inc., whose customer list includes Hershey Foods, Legg Mason and Kinkos, leads the worldwide ASP market, according to market research firm IDC.

Awash In A Sea Of Blue
Visitors to CBSMarketwatch.com may have noticed that the site's homepage loaded washed in a blue hue that fades a few seconds later, followed by synchronized Flash animation ads in two coordinated ad slots on the site. Or at least, Kmart hoped site visitors noticed.

A spoonful of e-medicine
Extranet helps drug company digest ad material

The Sizzle
What's Up In Digital Marketing and Advertising.

Judge allows Juno Online to resume banner ads
A federal court judge lifted a temporary restraining order against free Internet service provider Juno Online Services Inc., allowing the company to again place third-party advertisements on its floating banner.

Wireless Firms Target Healthcare
Doctors were among the earliest adopters of cell phones and pagers, so it makes sense that they would be willing to use wireless devices to access critical patient information.

Canadian Retailer: We Deserve 'Crappy' Internet Domain
In a move that would make most marketers cringe, an icon of chain-store retailing in Canada is asking an international intellectual property organization to rule that, when shoppers say "Crappy Tire," they really mean "Canadian Tire."

Meeting the Needs of Traditional Advertisers
Advertising columnist Jeffrey Graham offers advice on how to win back the dollars of traditional advertisers.

 

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